Tip: influencers have rates you can rely on. And there is no other magic number . As each person takes numerous factors into consideration when evaluating their content. There are many levers to play with. But first you ne to understand what is important and what the goal of the campaign is. Will two frames in instagram stories have a strong impact on the overall goal? Use and rights: asking for continuity is out of the question. It’s great to have this asset/image. But will your brand use those assets elsewhere (website/blog. Newsletter. Paid). Or just share them organically? It is always useful to obtain a licensing fee. Especially if you ne to reuse an asset.
Entertainment and Real-time Interactions
Invest a small part of your budget in this regard. Whitelisting is a premium – but there are some influencers who still want to control their likeness/brand. As well as those who will potentially receive that message. Tip: would you pay an insurance company for coverage you don’t use? Be realistic and honest about what your brand will do with the content. Two thirds of brands repurpose content that has already been us. If you’re the third party who doesn’t. Find out how much it costs to license content from each influencer (per month. For 3 months. And on which Business database channels). Set aside a certain budget. Or take from your paid mia budget for when it’s the right time.
Key Opinion Leader China Many of the
In the worst case scenario. If you don’t use the budget you set aside. It would be better to use those dollars for a test campaign. Exclusivity: campaigns often involve many cross-departmental teams and stakeholders. And it’s a success when everything goes smoothly and the contents are successful. But if an influencer posts something about your direct competitor the next day. It could hurt your campaign. The standard for exclusivity is +/- 1 day for the beauty sector. +/- 3 days for the fashion sector. For larger product launches. Which are support by other initiatives.
