When it comes to achieving your marketing goals, Twitter is a powerful tool. Find out what it takes to create a winning Twitter marketing strategy. Claire Beveridge What do NASA, United Airlines, and Wendy’s have in common? These brands all leverage the power of Twitter marketing to grow their business, engage their audience, build community, and deliver spectacular customer service. Twitter boasts more than 217 million active daily users making the social media platform an important piece of your marketing strategy. Not only does the microblogging site have a significant user base, but Twitter is also the world’s seventh most popular network and is expected to grow to over 340 million active users by 2024.
How and where you use emojis
Where do you start when creating your Twitter marketing strategy? We’ve outlined the components of a successful foundation below.
So, where do you start when creating your Twitter marketing strategy? We’ve outlined the components of a successful foundation below. Does your organization already have an existing Twitter account, or maybe more than one? Your first step should be documenting all existing accounts and b2b email list which team member has been responsible for them. Remember to check for a Twitter Professional account as well as regular accounts.
Once you have your list, conduct a thorough review of all the accounts you find. Collect information like:
The engagement rate
As with any network, you need to create a solid social media marketing strategy before diving in, and marketing on Twitter is no different. Understanding how the platform works and how it fits into your overall social media strategy is the key to success.
So,Twitter Analytics or Hootsuite Analytics can provide you with these metrics.
You should also audit brand compliance for existing accounts. Is the Twitter handle the same as your other social media accounts? Are your B2C phone List bio and profile picture on-brand? Did someone forget to update your header image after your 2017 Holiday Campaign, and now— whoops!— it’s advertising a promotion that’s several years out of date?
It’s a lot of information, but we’ve got a template for conducting a social media audit to make this process easy.