But with 350,000 tweets sent per minute and 500 million tweets sent daily, you need to be strategic and savvy to win (and hold) your audience’s attention and achieve your Twitter marketing goals. If you’re feeling intimidated by this fast-paced network, don’t be. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.
Check out the competition
Success on any social media platform begins with having clear, measurable goals. There’s no way to know if your strategy positively impacts your business unless you understand what you’re trying to achieve.
You want to create SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bound. So “going viral” doesn’t count. These goals should align with your high-level business objectives b2b leads and be broken down into measurable indicators of success.
For example, you may want to drive more traffic to your website. Translate that into a SMART goal by aiming to increase your average click-through rate. You can use your baseline click-through rate from your Twitter audit to set a specific achievable goal over a reasonable period of time
Create guidelines
You know what they say… keep your friends close and your enemies closer. While it might feel sneaky, don’t forget to review the Twitter accounts of your industry competitors. Analyzing their social media can help you refine your own by revealing weaknesses or gaps in their strategy and ways that you can distinguish yourself. If you want to be super savvy, create a private Twitter List of your competitors so you can see what they’re tweeting and discussing in real time. If you B2C phone List want to know more about competitive analysis, check out this free, customizable template.
You need a social media style guide to keep your communications clear and consistent. Guidelines also help you onboard new team members and prevent mishaps and mistakes on social media.