For one of their newsletters, running brand Tracksmith uses a tried-and-true email tactic: the letter. Tracksmith presents a large header that reads “Running is a…
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Survey Email Subject Lines Your Subscribers Will Open
Theming your content gives it a cohesive POV, and it also signals intentionality in your sends. Instead of a new send every time they publish…
Continue Reading....Apple Privacy Category in the Email Client Usage Report
Creative Boom is a UK-based arts and design magazine specifically for creatives, illustrators, and designers. So for their email newsletter, they pair thought-provoking and inspirational…
Continue Reading....Minimizing the Impact of Unreliable Location Data
has the market cornered on more than just online quizzes. In fact, Buzzfeed’s simple email marketing strategy is one to copy. You’ve probably noticed a…
Continue Reading....How We’ve Responded at Campaign Monitor
Bloomscape is a direct-to-consumer (DTC) brand that sends houseplants straight to your door, everything from low-light and low maintenance ones like zz plants to finicky…
Continue Reading....Current State of Mpp Where Are We Now
This is another unique take on a newsletter because Fizzle tries to keep the reader in their inbox instead of directing them all over the…
Continue Reading....Get to the Top of Your Email Marketing Game
This email newsletter example illustrates why customization pays off. Before doing a mass send, remember that. Get to the Top Penguin Random House’s email example…
Continue Reading....Roundup of the Best Email Testing Tools
General Assembly offers educational courses, workshops. Roundup of the And boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software…
Continue Reading....Email Preview and Functionality Testing Tools
Between conversational marketing and, the future of SMS will offer even more ways for companies to connect with and sell to customers. By 2025, text…
Continue Reading....Combine Sms Marketing with Other Channels for Best Results
That’s when combining your email marketing with SMS is the perfect solution. The average text message is . So, whatever the offer. Marketing with Other…
Continue Reading....Create Campaigns Specific to Different Segments and Mediums
Some customers never want another sales email in their inbox again. Others would hate if their phone buzzed with a text from a store they…
Continue Reading....Strengthen Your Copy with Power Words
Rather than targeting your audience with ads they don’t want to see, an email marketing and SMS approach offers a personalized solution to interact with…
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