Make Sure Your Copy Lives Up to the Survey Email Subject Lines

For one of their newsletters, running brand Tracksmith uses a tried-and-true email tactic: the letter. Tracksmith presents a large header that reads “Running is a Gift,” Copy Lives Up to and launches into a letter from its CEO who decided to “savor every step” as a runner in his forties.

When the letter is done right, it’s a beautiful way to capture the attention of your subscriber and keep them enthralled. Tracksmith’s use of the letter culminates in a link to a film they made about the power of running, but the beautiful copy and storytelling stand out on their own.

Asking if email

marketing or SMS marketing is more effective is like asking if lifting weights or cardio is better for fitness. It’s a Japan Phone Number Data valid question, but arguably the wrong question.

The question is not which is better but how you should use each and when to use them together. Similar to how weights and cardio serve different aspects of health and fitness, both email and SMS marketing can have a huge impact on marketing efforts but serve different purposes.

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The real power of

email and SMS marketing is when you apply each to the use cases they serve better than the other. When you try to cover all your bases with just one or the other, you inevitably miss out on opportunities to reach your audience in the most  B2C Phone List impactful way. By using both SMS and email marketing, you’re able to increase the impact of your marketing campaigns and your bottom line.

The impact of email marketing campaigns is long-standing. It is the number one preference of recipients of marketing messaging — accounting for. Copy Lives Up to And on average, the However, there are challenges to email marketing that require some strategy to overcome.

Survey Email Subject Lines Your Subscribers Will Open

Theming your content gives it a cohesive POV, and it also signals intentionality in your sends. Instead of a new send every time they publish a poem. Survey Email Subject Academy of American Poets curates its best and most thought-provoking content. This increases the likelihood of social shares and forwards, growing their brand awareness in the process.

Virgin Experience Days

Don’t underestimate the overall look and design of your newsletter. Pick a color scheme that’s appealing and coordinates well with your brand.

Take a look at a newsletter from. The company Italy Phone Number Data uses red, which is their main brand color, throughout the newsletter, to make each offer pop.

The brain looks for patterns and visual consistency, and with Virgin Experience Days, the viewer immediately knows that color indicates significance.

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Color theory can be a powerful tool in any email marketer’s arsenal, particularly for email newsletters that lean heavily into imagery. For an image-centric newsletter, you’ll want to make sure your offer or call-to-action stands out in another way (i.e. pops of color).


Unsplash is a stock image company that prides itself on beautiful, free photography. Many Unsplash images wind up on popular Instagram accounts or aspirational Pinterest boards.

One of the newsletters that Unsplash sends out is a selection of curated images that the brand thinks will best suit its readers. Survey  B2C Phone List Email Subject This email works on multiple levels. First, it shows that Unsplash features its user-generated content, meaning that anyone who contributes has a chance of their photography or imagery being seen by an email list of thousands.

Secondly, Unsplash only includes a few lines of text, leaving plenty of room for contributor images to be the star of the newsletter.

Apple Privacy Category in the Email Client Usage Report

Creative Boom is a UK-based arts and design magazine specifically for creatives, illustrators, and designers. So for their email newsletter, they pair thought-provoking and inspirational article roundups with beautiful imagery — including a sleek header GIF. Apple Privacy Category  Would you trust an arts magazine with an “ugly” or “bad” email newsletter? We wouldn’t, either.

Creative Boom understands exactly who its target audience is, and that they’re artists and creators. It wouldn’t make sense to appeal to designers and illustrators with an all-text newsletter.

Why it works

Instead, Creative Boom leads by example, highlighting artists and creators making cool stuff. Substance and style.

Like other successful newsletters we’ve highlighted in this post, Asana’s example follows a few best practices: it has a primary CTA button to Israel Phone Number Data download their e-book, and the content is themed around something seasonal. In this case, Asana breaks down mid-year goal setting, which is an important rallying call for corporate America and knowledge workers everywhere. Plus, this email includes Asana’s trademark visual style — clean, geometric, almost modernist illustrations galore.

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 Academy of American Poets

It’s simple: when you see this email, you know it’s from Asana. Their visual consistency and branding are huge differentiators. Plus, it feels organized, which is exactly  B2C Phone List what you want from a project management software.

There’s something appealing about the way Asana has the email designed into three simple sections, each clicking through to an ebook or relevant piece of content.Academy of American Poets knows how to keep their content fresh and diverse. Take a look at the example below. Apple Privacy Category  Their newsletter features a list of summer-themed poetry, a feature piece on a judge that will participate in an upcoming competition, and more.

Minimizing the Impact of Unreliable Location Data

has the market cornered on more than just online quizzes. In fact, Buzzfeed’s simple email marketing strategy is one to copy.

You’ve probably noticed a common tactic in newsletter marketing: the teaser email.

This kind of newsletter example doesn’t provide the full text of an article; instead, there’s a small description of the article with a call to action  to a website or blog where the entire article lives.

The small description is important. Minimizing the Impact Your job is to write something that “teases” the reader, giving them a unique piece of information that encourages them to click on the story.

Why it works

The teaser email should be designed to grab the reader immediately, then encourage the reader to click through Iraq Phone Number Data for more. It’s deceptively simple, but hard to pull off.

First, you need a strong understanding of copywriting and how to hook your subscriber. Why do they subscribe to your list? For Buzzfeed, they’re looking for snackable, quick, and fun content (like their famous quizzes).

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CNN’s 5 Things

As far as newsletters go, marketers simply can’t go wrong with curated news on top trending topics. In CNN’s 5 Things newsletter, they take the top five morning news stories that they believe “you must know” and send them directly to your inbox.

Hear us out: email marketing, like exercising or forming a new habit, thrives on consistency. Minimizing the  B2C Phone List Impact What makes CNN’s regular 5 Things newsletter a success is that readers expect it and the content follows a predictable but valuable format.

It’s not lengthy or preachy, but keeps it simple. Here are the 5 things you need to know that are going on in the world right now. CNN’s 5 Things reminds marketers of a key lesson in email 101: when in doubt, go back to basics.

How We’ve Responded at Campaign Monitor

Bloomscape is a direct-to-consumer (DTC) brand that sends houseplants straight to your door, everything from low-light and low maintenance ones like zz plants to finicky fiddle-leaf fig trees. Bottom line, We’ve Responded at Bloomscape brings you an Instagram-worthy plant jungle with the click of a button.

In this email example, the Bloomscape team peppers in lots of beautiful plant photography plus descriptions of plants you might like (“Smaller Twists on Big Time Favorites”), shows off new arrivals, and offers up a helpful “Plant Mom” tip.

Why it works

This Bloomscape email is minimalist but with thoughtful touches. It leads with green and neutral colors while also giving readers the low-down on Iran Phone Number Data different plant types and their stories. What works about Bloomscape’s emails is that they help readers plan their next plant purchase. It’s educational, but also delightful.

Sends about 5 emails per month, so each one is carefully constructed for engagement and retention. This email newsletter example from Canva is a deep dive on all things Facebook for ecommerce, like Facebook Shops, which allow users to shop directly from Facebook.

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Canva knows how much of its audience consists of small ecommerce businesses who make their own marketing materials and need easy templates to make product ads, newsfeed posts, and more for their business.

Why it works

Being a one-stop-shop for knowledge on all things FB means that Canva positions itself as a helpful and timely resource. We’ve Responded at On email sends like these, timing is everything, so make sure to align your newsletter with a recent product launch or press release.

This email content succeeds because it introduces the  B2C Phone List reader to something new (Facebook Shops), offers immediate solutions (Canva templates), and gives you options for even more Facebook content you can create with their tool like posts or IG Stories!

Current State of Mpp Where Are We Now

This is another unique take on a newsletter because Fizzle tries to keep the reader in their inbox instead of directing them all over the place.

In other words. Current State of Mpp Fizzle brings their content directly to subscribers so that they don’t have to click on links unless they truly want to dive deeper into the topic.

Why it works

This kind of email is a great way to establish trust with your subscribers because, while it culminates in a call-to-action for a free trial, they aren’t desperate for you to make a sale right then and there.

If you stay on the email page, great! You learn Indonesia Phone Number Data something new from the Fizzle team. If you sign up for a free trial, awesome. This kind of example proves that it’s less about conversion and more about building a relationship.

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There’s enough meaty, relevant content to prove that they aren’t trying to be salesy or spammy. Instead, Fizzle offers a peek behind the curtain, often using a first-person POV to establish intimacy and expertise.

Apartment Therapy

Content will always be king — especially when it comes to email — but the value of great imagery can’t be understated.

In fact, images can be just as important as the copy in your email newsletter. Apartment Therapy does a great job of selecting images for its newsletter. Each image is crisp, clear, and directly related to an article in the newsletter.

Why it works

Apartment Therapy knows why people come to their website: to look at beautiful photos of dreamy apartments. They apply that same knowledge to their email newsletter. It’s a core pillar of their brand to lead with visuals, because a home is a physical and emotional experience before it can become a digital one.

Research shows that than just blocks of text. Current  B2C Phone List State of Mpp Text can be intimidating, and an email newsletter that’s too text-heavy will have users clicking “delete” within seconds of opening.

Relevance is key here. In other words, the images you select should complement the content. (If you’re having trouble finding relevant images, check out

Get to the Top of Your Email Marketing Game

This email newsletter example illustrates why customization pays off. Before doing a mass send, remember that. Get to the Top Penguin Random House’s email example also highlights multiple book genres and, by encouraging subscribers to update their reading preferences, increases the lifetime value of their subscriber base.

When you’re trying to please everyone, you ultimately please no one. That’s why customization can be so powerful; it makes everyone on your list feel heard and paid attention to.

The Moz Top 10

SEO giant sends out a semimonthly email newsletter to share 10 of valuable, recent articles about search engine optimization and digital marketing.

Even better, they don’t stick strictly to their Vietnam Phone Number Data own content, choosing to curate the best they can for their readers.

These kinds of roundups can be relatively low-lift for businesses to put together — for example, you can throw a Google Alert on a trending topic or relevant keyword to make compiling your top 5 or top 10 easy.

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Why it works

Moz’s Top 10 email features simple, no-frill design elements. It’s content-driven yet concise, and each article — whether they’re demystifying Google’s latest algorithm updates or diving into voice search — gets a 1-2 sentence tag to grab readers.

This kind of B2B email newsletter is perfect for establishing your brand as a thought leader or industry expert. It shows readers that you provide  B2C Phone List  ongoing value, stay on top of the latest trends, and collate important updates that’ll keep open rates high.

The Moz email newsletter example plugs a few of their own features, but is primarily a tool for knowledge share.

Get to the Top Because you’re not trying to constantly sell, sell, sell, your readers will look forward to the insights each round-up brings.

Roundup of the Best Email Testing Tools

General Assembly offers educational courses, workshops. Roundup of the And boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software engineering.

Their newsletter provides valuable dates and allows users to RSVP to upcoming events and workshops, and they do it in a very minimalistic fashion, even breaking down dates on a per-week level with a section called “This Week’s Events.

Why it works

General Assembly’s email newsletter example is effective for two reasons: (1) it offers up a wealth of upcoming content and (2) keeps that content USA Phone Number Data simply organized. At a glance, you can quickly see what long-term courses and after-work panels are available to you at the click of a button.

This kind of email newsletter works best with an engaged audience who is further in the conversion funnel — they’re actively looking for courses, webinars, boot camps, and workshops from GA.

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Penguin Random House

Are you creating one newsletter and sending it to all of your subscribers? Take a page out of the playbook and. Based on the information that you collect from your subscribers, you can and provide personalized content.

A personalized send shows people content that’s relevant to their interests. After all, you wouldn’t market sci-fi to a romance novel enthusiast, or vice versa.

But how does the publisher know which books the subscriber likes? In this case, sent the subscriber a link to a to select the most appealing   B2C Phone List  book genres. Roundup of the Using that information, all of the newsletters that this subscriber gets are now customized.

Email Preview and Functionality Testing Tools

Between conversational marketing and, the future of SMS will offer even more ways for companies to connect with and sell to customers. By 2025, text message marketing and Functionality Testing is estimated to become a. That’s not a figure any business can afford to miss out on. It’s time to make sure your marketing strategy accounts for the popularity of mobile phones and ever-changing consumer preferences.

Your  is one of your most powerful marketing channels. Between sharing news, making, and nurturing relationships with your customers, newsletters can be molded into just about anything.

While other marketing

tactics go out of vogue, it begs the question: why have newsletters stood the test of time? Well, newsletters keep subscribers UK Phone Number Data informed about your business or product without being overly “salesy.” They give subscribers the agency to engage with your business on their terms.

But there’s one condition…your email newsletter content needs to stay fresh, competitive, and original to keep readers from hitting that dreaded “Unsubscribe” button. When you’re creating new email content on the daily, it’s easy to lose sight of your creativity.

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That’s why we’ve

compiled 15 of the best of the to reference when your brand needs a boost. These  are more than eye candy — they contain valuable tricks of the  B2C Phone List trade and proven tactics that work.

Ready for your brand and Functionality Testing to make a splash in the crowded waters of email marketing. Use these 15 newsletter examples as inspiration for your next send.

Combine Sms Marketing with Other Channels for Best Results

That’s when combining your email marketing with SMS is the perfect solution. The average text message is . So, whatever the offer. Marketing with Other When you want instant results, combining email marketing with SMS is more effective than relying on email messages alone.

Text messages allow more

characters than an email subject line, yet, as long as there’s no need to scroll, most recipients will instinctually read it. And you shouldn’t have UAE Phone Number Data any problems. Email and text messages can be chained in either direction, depending on your goal. If your company has an exciting announcement planned for next week, you can send a text message that tells prospects what to expect from an upcoming email.

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The way people interact with emails versus text messages is different, and respecting this can improve the consumer experience. Think about it: When was the last time you opened an “urgent” email right when you got it? Unless it was from your boss, we’re guessing never. How about saving a text message because you wanted to read the link later

Customers don’t want to

miss important information. They’ll be glad to receive anything that’s immediately actionable via text. Likewise, they’ll thank you for keeping the long-form content in emails, where they can engage with it on their own time.Before other companies  B2C Phone List get onboard with combined email and SMS marketing, launch a campaign, and you’ll achieve uninterrupted access to your customers’ attention — no matter where they are. Marketing with Other Your efforts will also reap valuable SMS marketing data to guide your campaigns in the years to come.

Create Campaigns Specific to Different Segments and Mediums

Some customers never want another sales email in their inbox again. Others would hate if their phone buzzed with a text from a store they ordered from once. Create Campaigns Specific As with any campaign, the best way to keep every customer happy is by tracking open and response rates then segmenting your audience by messaging preferences.

When you’re working on list-building, consumers won’t always tell you their favorite channel. They may sign up for one or the other because it’s the first one presented to them. You can test their communication preferences by making sure everyone has the option to subscribe to both lists, then see what their interactions show.

You may not want to cut

someone from a list if they don’t respond to any of your messages, but you can segment customers based on open rates. Those who tend to click links on your text messages but rarely open your emails should get more frequent texts and Turkey Phone Number Data fewer emails. Those who glance at your texts but tend to respond to the CTAs in emails should get more of the latter and only the most urgent or important texts. And, if a customer decides to unsubscribe from one of your marketing channels entirely, you’ll still be able to keep in touch with them via their preferred method.

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You can use SMS for quick responses

SMS messages drive immediate interactions, which makes them an ideal complement for time-bound or otherwise important email campaigns. While people are, this doesn’t mean they’ll see or respond to your message right away. If you’re launching a long-term sales  B2C Phone List campaign, this isn’t the end of the world. However, if you’re sending an email about a flash sale or taking advantage of an unexpected opportunity, you might not get the right-away responses you’re looking for.

But it doesn’t work for long or complex messages. Create Campaigns Specific One example would be launching a new product offering, where you may need to call out specifications and pricing info.

Strengthen Your Copy with Power Words

Rather than targeting your audience with ads they don’t want to see, an email marketing and SMS approach offers a personalized solution to interact with the right audience. Strengthen Your Copy Those who opt in are interested in what you have to say, making them perfect prospects.

Social media and search

Ads must appeal to someone who has no connection to your brand. SMS and email marketing come with a guarantee your end audience Thailand Phone Number Data already knows the basics of your brand. Communications for these mediums have more real estate for you to build your brand and story. Even short missives, when done well, can increase consumer sentiment and boost your company’s image among fans.

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As you you have the opportunity to test and learn what type of content drives engagement and conversion. Over time, you’ll be able to gain insight into your subscriber behaviors and interests to boost both email and SMS success.

You can then take

the subscriber list and accompanying insights from your email campaigns to. Yes, you’ll still have some fine-tuning to do, but you won’t need to start  B2C Phone List from scratch like most companies do with their email marketing campaigns — that’s a big advantage. You can complement the launch of your text message campaigns with an email blast that asks subscribers for their phone numbers (and consent).

Your SMS success can help optimize future email marketing as well. Strengthen Your Copy When you offer good incentives for SMS sign-up, you can expand your reach beyond your base of email subscribers.