No more unfair store practices Everything you need to know ab the Omnibus Directiveout
We Heard About the Omnibus Directive in May Last Year. However, Poland Did Not Adapt to Eu Law on Time. From the Beginning of 2023, Emphasis Was Placed on the Fairness of Sales, and the Law Also Became Applicable in Our Country. What is Worth Knowing About of the Most Important Aspects Covered by the Omnibus Directive is the Obligation to Provide Accurate Information on Price Reductions. Of Particular Interest to Both Consumers and Entrepreneurs in the Context of the Act is the Need to Provide Data on Prices Applicable in a Given Period Before the Reduction.
No more artificial promotions
The Key Reason for Introducing ws data the Obligation to Inform About Previous Prices Before a Reduction Was the Practice of “Price Juggling” Often Used by Entrepreneurs. Business Owners Had a Habit of Artificially Inflating Them Before Starting the Promotion. Consumers Then Thought They Were Buying the Product at a Bargain Price, When in Fact the Price Was Unchanged and in Some Cases Even Higher.
This Situation Could Be Observed Primarily Before the Start of Large Promotions, Such as Black Friday or Cyber The Purpose of the Omnibus Directive is to Combat This Type of Unfair Play and to Give Real Value to Discounts, Which Will Ultimately Improve the Situation of Consumers.
What regulations do the new regulations
Article 1 of Law 1 Adding the B2c Phone List Omnibus Directive to Directive States That Any Price Reduction Announcement Must Include the Previous Price Charged by the Company for a Specified Period Before the Reduction Was Applied. The Previous Price is Considered to Be the Lowest Price Charged by the Brand in a Period That Cannot Be Shorter Than 30 Days Before the Promotion is. Directive May Be Fully Understandable at First Glance, It Still Raises Many Doubts. They Mainly Concern Issues Such as the Understanding of the Term “Announcement of Reduction” or the Interpretation of the Phrase.
Creating Texts With the Help of Ai What Does It Involve
Most tools of this type usually run on one of the four available GPT-3 models from OpenAI. The newest of them “learned” until June 2021, and the rest until October 2019. This is important for a simple reason: artificial intelligence does not know the news that appeared after these dates. It is worth remembering that AI will try, but it will not write the correct text about the latest news.
Each machine learning generator can be distinguished by its particular options.
There are editors in which you only need to provide keywords and/or titles, based on which the AI provides the text.
In other applications, you can add your own content, which the AI will complete, or give it commands.
Descriptions of Products Categories and Services
The generated texts may vary in length – depending on the Whatsapp Number List application and the limits set in it. The generator usually uses information in English and provides texts in Polish only after they have been translated.
The Content Assistant shown above in the examples works on the GPT-3 model, which stopped “learning” in 2021, and additionally generates content in Polish. This allows you to skip the translation step. Sometimes AI is too literal. Example? In an article about children’s toys, the artificial intelligence chose “stuffed animal” instead of the word.
The machine learning program has a predetermined maximum number of characters to generate at one time.
Newsletters and Promotional Emails
Using artificial intelligence, you need to check the fragment B2c Phone List and eliminate errors and patterns that AI may repeat in the rest of the content. This may be certain information or, for example, words written from the so-called typo.
Moreover, the tool can both respond to your commands and finish the text you have started. So you can write, for example, Suggest headlines for the article to get suggestions from the AI, as well as start any sentence: To replace the water filter, you need to and generate the rest of the paragraph.
It is worth emphasizing here that AI should support work on content. The main task of a human is to check the text. Errors may occur due to the way artificial intelligence works or may result from user inattention when.
Copywriting and Ai a Recipe for Success
AI is nothing more than a tool based on artificial intelligence that allows automatic generation of content based on available information.
With its help, it is possible to create both condensed entries in social media and more extensive blog articles. That’s not all, because machine learning algorithms are great at mailing, creating meta descriptions and titles, as well as product and category descriptions.
In Practice, It is Enough to Provide. The Title and a Sketch of the Content. Or Its Context for the Tool to Automatically. Create Individual Parts of the Entry. The selection of appropriate key phrases that play an important role in SEO practices may be an advantage.
Artificial intelligence and SEO
Artificial intelligence uses data that it has previously Ws Number List encountered, which is why it is not as creative as it may seem. In order for her to be able to effectively cope with the creative process, she must be provided with basic information regarding the topic being discussed.
Google has been boldly using various mechanisms based on artificial intelligence (e.g. machine learning) for many years. Does it allow users and SEO specialists to do the same ? Free access to tools that automatically generate content (e.g. ChatGPT) has made everyone ask themselves this question more and more often.
What texts can be generated using AI
On the one hand, AI can facilitate the process of creating B2c Phone List content for SEO purposes, but on the other – there is a risk that such content will not be well received by Google.
So let’s take a closer look at what position the search engine currently holds.
The title responds to the customer’s query in the search engine,
Product Parameters Contain Words. That the Customer Entered Into the Search Engine. In Order for the Offer to Have as Many Hits. As Possible, and Thus the Highest Possible. Sales, the Title Must Be Composed. Of Words That Buyers Enter Into the Search Engine.
How to Use Artificial Intelligence to Create Texts
Generating content using artificial intelligence (AI) is an extremely interesting and useful solution for a busy content manager or copywriter.
Thanks to it, you can create various types of publications much faster, having a wide database at your disposal. You are probably wondering whether AI texts are unique and of high quality, how Google views them, whether there is a demand for them and who owns the copyrights to them? You will find answers to these questions in this article!
English-speaking Artificial. Intelligence (Ai for Short) Refers to an It Discipline Specializing. In the Construction of Machines That Are Equipped. With Functions That Allow Them to Perform Tasks That Were Originally. The Responsibility of Humans, Decision-making or Language. Identification and the Ability to Decipher It.
Artificial Intelligence and Seo
What does artificial intelligence refer to? To all kinds of Ws Database technological facilities and software that allow Internet users to solve any difficulties. Algorithms try to create effective solutions, just like humans, taking into account all logical arguments.
AI is nothing more than a tool based on artificial intelligence that allows automatic generation of content based on available information. With its help, it is possible to create both condensed entries in social media and more extensive blog articles. That’s not all, because machine learning algorithms are great at mailing, creating meta descriptions and titles, as well as product and category descriptions.
What Texts Can Be Generated Using Ai
In practice, it is enough to provide the title and a sketch of the content or its context for the B2c Phone List tool to automatically create individual parts of the entry. The selection of appropriate key phrases that play an important role in SEO practices may be an advantage.
Artificial intelligence uses data that it has previously encountered, which is why it is not as creative as it may seem.
If you chose the first offer, it means that you know how important the auction description and product photos are. The next elements are the title and parameters of the product. When searching for an article, the customer notices offers that.
How to Prepare for Sales Welcome Package
Buyers on Allegro can compare your offer with your competitors in a very simple and quick way. One click is enough for a customer to move from your auction to a competitor’s offer.
For this reason, it is important that at the very beginning of the sale, the description of the offer is more qualitative and comprehensive than other offers in a given category. Photos, sales techniques and copywriting itself are becoming more and more important on Allegro.
Look at the example below.
You can choose one of two products in 3 seconds. For a better impression, let’s assume that these are similar products at the same price.
Buyer service on Allegro
This is well illustrated by the example of an iron – when asked Ws Data suddenly, a consumer will have difficulty finding the right words to evaluate it and will most likely say that it is a great iron and irons well.
However, from the perspective of searching for such a product, the situation will be completely different, because the consumer will look for a product taking into account his specific requirements.
For example: an iron with a long cable because the socket is quite far away, with a strong steam output because the current one is too weak, with an automatic switch because you want to ensure safety, a narrow foot to easily iron a shirt, or one that does not burn clothes.
Implementation Time the Process
So how can you help customers leave long, detailed reviews B2c Phone List that will make it easier for future buyers to make decisions?
TrustMate comes with an interesting solution – they have developed a globally unique system of dedicated, clickable suggestions for leaving opinions. Thanks to this, the evaluator can easily pay attention to the most important features of the product in the review and create a ready-made statement from a pool of previously prepared phrases, which – very importantly – contain keywords.
Thanks to this, the ready opinions are long and detailed (on average about 200 characters with spaces, i.e. up to 10 times longer than standard ones), and in addition they have a positive impact on the positioning of the entire website! Now the question is: assuming a customer spends an average of 20 seconds on an auction, which bid will they pay on?
How to effectively start selling on Allegro
Are you planning to appear with your products on Allegro ? Very good. This move will allow you to significantly expand the horizons of your own sales.
In Poland, as Many as 1/3 of Transactions. On the Entire Internet Are Made via Allegro. This is a Very Big Piece of the Pie. In the Modern. World of E-commerce, Nothing. Is Obvious, So the Competition. Is Won by Those Who Prepare Thoroughly. From this article you will learn many tips that will definitely make it easier for you to sell effectively on the largest platform in Poland.
How does Allegro work Positioning
Unlike the Google search engine, Allegro has a different parameter Whatsapp Data for positioning offers, called relevancy . This is the default sorting of offers. As you know, the higher your offer, the more customers have a chance to see it. Relevance automatically decides what to show the customer above. It takes into account data such as:
Relevance takes into account data that increases the likelihood that a customer will be satisfied with the purchase of a product from a given seller. Companies selling on Allegro are trying to outdo each other in improving their sales processes so that their offers generate higher sales.
Allegro also provides statistics on the current quality of sales from 30 days ago, which allows you to take a closer look at the overall functioning of e-commerce.
Costs and Commission on Allegro You
Thanks to specific numerical data, you can draw conclusions B2c Phone List for the future and optimize your subsequent marketing activities, without the risk of burning your budget on pointless activities.
If we are considering using the x robots tag noindex , it is worth checking first which of our pages and subpages are in the search engine index.
Just Enter the Command and Google Will Display. All Subpages From the Indicated Website. Or Use the Google Search Console Tool and the It is Worth Remembering. This Because the Website. Does Not Have to Appear in a High Position. In the Search Engine and It Will Be Difficult. For Us to Find It.
How to Collect Opinions Well in E Commerce
However, from the perspective of searching for such a product, the situation will be completely different, because the consumer will look for a product taking into account his specific requirements.
For example: an iron with a long cable because the socket is quite far away, with a strong steam output because the current one is too weak, with an automatic switch because you want to ensure safety, a narrow foot to easily iron a shirt, or one that does not burn clothes.
Product Photos and Videos Sent by Customers Also
So how can you help customers leave long, detailed reviews Whatsapp Number List that will make it easier for future buyers to make decisions? Trust Mate comes with an interesting solution – they have developed a globally unique system of dedicated, clickable suggestions for leaving opinions.
Thanks to this, the evaluator can easily pay attention to the most important features of the product in the review and create a ready-made statement from a pool of previously prepared phrases, which – very importantly – contain keywords.
Thanks to this, the ready opinions are long and detailed (on average about 200 characters with spaces, i.e. up to 10 times longer than standard ones), and in addition they have a positive impact on the positioning of the entire website!
Opinions Are Presented Directly on the Website
Under the influence of emotions, customers describe in detail and at length the B2c Phone List reasons for their dissatisfaction. However, in the case of positive reviews, the situation is completely different and consumers are more economical with their words.
Therefore, it is not worth giving up any of these strategies, because thanks to their different implications it is possible to constantly develop your online business, expand your audience and increase sales, which is undoubtedly what every entrepreneur wants.
The giant also looks impressive in the international arena: every day the search engine records over 3.5 billion queries.
Measurability of effects – current insight into the effects of the campaign.
How and What Consumer Opinions Affect
Virtually everyone has opinions. According to podium, as many as 93% of customers make purchase decisions based on them. Therefore, it is worth ensuring that there are plenty of them and that they are up to date. Well-collected and managed opinions will not only increase sales conversion, but can also improve the SEO of your store. You just need to make sure that customer reviews contain keywords.
It’s worth starting with the fact that the average market length of an opinion is about 20 characters with spaces – not much, right? A representative example of the content of such a statement is “everything is ok, I recommend it.
Opinions and SEO what opinions work
Even though it is relatively positive, it is of no great value either Whatsapp Database to the buyer, because it does not refer to any specific features of the product or service, or to SEO, because it does not contain keywords. This conclusion brings us to the first feature of good reviews – they should be long and refer to a specific service or product .
Product photos and videos sent by customers also play an important role.
The second important thing is the timeliness of reviews. An opinion praising a restaurant for delicious food and exceptional service from 3 years ago is not as important to potential customers as another one added 3 days earlier. That’s why you should make sure that opinions are up-to-date and ensure their constant supply by actively acquiring them.
How to ensure the length of an opinion
However, even many long and detailed opinions left outside your website will not affect its B2c Phone List position in search results. The real difference comes only when opinions are presented directly on the website . Properly written long, detailed and up-to-date opinions, correctly indexed by Google, will influence the position of your website in the search results.
How to ensure the length of an opinion?
The previously mentioned 20-character length of the opinion does not come out of nowhere. Long and detailed content usually appears more often in the case of negative ratings.
Positioning of IT companies
Promoting the It Industry on the Internet is a Very Responsible Task. The Brand’s Image on the Internet and the Level of Trust in the Services It Provides Depend on the Choice of Promotional Techniques. It is Therefore Not Surprising That More and More It Companies Focus on the Positioning of Their Websites. This Process Has a Very Positive Effect on the Brand’s Popularity and Increases Its Credibility. What is Worth Knowing About It? Search Results. It Includes the Use of Various Marketing Tools and Optimization Techniques Thanks to Which the Website Gains Trust Among Target Audiences and Its Content Reaches Many Potential Customers.
What is IT industry website positioning
On-page is a Set of Activities whatsapp data Related to Content Creation and Content Optimization for Keywords Popular Among Target Audiences.
Off-page ,in Turn, Involves Promoting the Brand Outside the Website Area Using Techniques Such as Link Building or Social Media Marketing.
Technical Optimization Includes Activities Aimed at Increasing the Usability of the Website So That Both Users and Search Engine Bots Do Not Have Problems With Exploring Its Content.
By Using Techniques From All These Areas, the Positioning of It Industry Websites Will Certainly Bring the Expected Results, and the Brand Will Gain Many New Customers.
Positioning websites in the IT industry
Positioning Websites in the It Industry B2c Phone List is a Somewhat Complicated Process. It is Therefore Important to Comprehensively Prepare for Its Implementation. A Great Way to Avoid Any Mistakes in This Area is to Conduct Detailed Research on Your Target Market.
First, You Should Look at the Needs of Potential Customers. It is Also Worth Paying Attention to Such Aspects as: Preferences, Interests, Age, Gender, Profession, Problems and Place of Residence of Individual Target Groups. This Will Make It Much Easier to Tailor Your Advertising Message to Them and Encourage Them to Make a Purchase.
As Part of Preparation for the Website Positioning Process, It is Also Worth Conducting a Comprehensive Competition Analysis.
What is faceted navigation and what does it mean for UX
It is Difficult to Navigate a Website Composed of Many Subpages and In Order for E-commerce Sales to Constantly Increase, You Need to Pay Attention to a Number of Aspects. One of Them is the Website Navigation System. Users Pay Special Attention to How They Navigate the Website, Appreciating Easy Access to Its Individual Resources.
Faceted Navigation Turns Out to Be an Excellent Solution , as It Significantly Improves the Comfort of Using the Website. It is a Search System Based on Facets, I.e. Features of the Products Offered on a Given Website.
Faceted navigation in the context of UX
Faceted Navigation is a Solution whatsapp number list Used in Most Online Stores. Website Owners Rely on This System Because It Significantly Improves the Functioning of the Website, Thus Guaranteeing Full Access to Its Resources.
Faceted Navigation Also Plays a Very Important Role in Optimization. It Has a Very Positive Impact on the Recipients’ Experience and Effectively Encourages Them to Convert. It Must Be Remembered That What Matters Most to Modern Consumers is the Convenience and Speed of Making Purchases. Thanks to Faceted Navigation.
Why choose faceted navigation
First of All , Faceted Navigation B2c Phone List Guarantees Easier Navigation Through the Online Store. This is Especially Important for Consumers Who Are Sure About a Given Purchase and Their Visits to the Website Have a Precisely Defined Purpose. Thanks to Faceted Navigation, You Can Save a Lot of Time Searching for Specific Offers and Identify the Assortment That Interests You Proposed Solution Therefore Helps to Increase Sales.
However, It is Important to Remember That Developing Useful Faceted Navigation is Quite a Difficult Task. In Case of Any Problems, It is Worth Consulting a Professional Interactive Agency, Thanks to Which the Optimization of the Online Store Will Not Only Be Easier, but Will Also Bring Results That Would Be Difficult to Achieve on Your Own. Conducting a Ux Audit Will Help Identify Areas for Improvement.
What can we expect in the SEO industry in 2023
Google’s Eat is a Parameter Used by the Search Engine to Determine Whether Ranking Systems Provide Users With Useful Information and High-quality Content. Its Name is an Acronym of Three Words is What Google Requires From Content Creators – the Content Must Be Expert, Credible and Written by an Authority in the Industry.
Creating Content in Accordance With the Guidelines of the Eat Parameter Gained Particular Importance in 2018. The Google Search Engine Then Introduced an Update That Caused Many Websites to Lose Their Position. This Change is Commonly Called Medic Update, Because Medical Websites Suffered the Most.
Voice Search
Last Year, Almost 30% of Internet whatsapp database Users Used Voice Search on Mobile Devices (Startup Bonsai). Observing the Statistics From the Previous Few Years, It Can Be Concluded That This Way of Using the Search Engine is Becoming More and More Popular.
Therefore, You Cannot Ignore Voice Search Optimization in Your Strategy in 2023. The Basis Are Key Phrases, Which Should Be Different From Those for Text Search. In the Case of Voice Search, Natural Expressions and Colloquial Speech Are Most Important. Instead of Saying Yeast Dough Recipe , the User Will Ask How to Make Yeast Dough? .
Saturating Your Website With Natural Phrases and Questions is Not the End – You Also Need to Answer Them. Worth It:
Image optimization
Voice Search is Not the Only Method B2c Phone List of Using a Search Engine That is Becoming Increasingly Popular. In 2023, Image Search, I.e. Visual Search, Will Also Be of Great Importance. As We Can Read on the Official Google Blog – in 2022, Google Lens Was Used Over 8 Million Times Each Month.
It is Most Popular Among Younger Generations, and is Particularly Important for the E-commerce Industry.
So How Can We Avoid Falling Behind in the Fight for Users in 2023? Image Optimization is of Key Importance, Especially the Implementation of the Alt Attribute.
