Email newsletters are one of the most effective ways to stay top of mind with your customers. When done right, that is. The problem, though, is…
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Craft a Campaign That Addresses Consumer Needs
If your emails read as too sales-y or dishonest, they’re more than likely going to go straight into the trash. A surprising number of marketers…
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If you’ve gotten responses to your survey, congratulations: Your customers have told you how to win them back. The next step is to craft reactivation…
Continue Reading....How to Craft Reactivation Emails That Win Back Subscribers
Whether you’re writing up questions to go on the Unsubscribe page or a survey to be shared via email, it’s important to keep your request…
Continue Reading....Create an Email Worth Opening to Improve Email Deliverability
What’s the largest unread count you’ve seen in someone’s inbox? Whether you’re a proponent of inbox zero or an “I’ll get to it when I…
Continue Reading....Unengaged Subscribers and Invalid Emails
Throttling is the practice of sending emails in smaller batches over time to avoid hitting rate limits, getting soft bounces, or getting marked as spam.…
Continue Reading....Routinely Review Your List for
When recipients move to unsubscribe, giving them the option to adjust preferences instead is a good way to retain them. Routinely Review Your Some users…
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It doesn’t matter if you have a massive email list if most of those emails are bouncing or not opened. When bounce rates increase and…
Continue Reading....Steps To Improve Email Deliverability
Your IP address is a set of numbers that identifies all emails that come from your domain. Email providers recognize “safe” and “unsafe” emails based…
Continue Reading....Make Sure You’re Using a Gif for the Right Purposes
When introducing the Brutalista typeface, MyFonts went above and beyond to educate the consumer about it and demonstrate how it could be used. You’re Using…
Continue Reading....Using Animated GIFs in Your Emails
GIFs are best used for replacing video rather than for frivolous laughs. They change the tone of an email and risk irritating audiences because they…
Continue Reading....How to Up Your Marketing Game
When you see a GIF you like, simply click and hold on the image and then drag it over to your email client. Your Marketing…
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