Soft bounces refer to temporary issues for your subscriber with receiving emails, such as a full inbox or a technical issue. You may want to pause emailing subscribers with soft bounces for a certain period of time to avoid any issues. Them to Check Hard bounces, on the other hand, mean your email is permanently undeliverable. Hard bounces should be remov from your email list for future emails. Email service providers (ESPs) may flag your emails as spam if too many of them suffer from hard bounces, which will negatively impact your sender reputation. Use double vs. single opt-in.

For Human Error

When subscribers go to sign up for your list, they have two options: single opt-in or double opt-in. Single-opt-in means they’re add to your email list business email list as soon as they click submit. Subscribers receive a confirmation directly on the opt-in form. This is the most common method of subscribing. Double opt-in adds another step to the process. Potential new subscribers receive an email requiring them to click through to confirm their subscription to your list.

People Who Aren’t Close to the

These are usually simple, transactional emails sent during the signup process. Here’s a great example of what a double opt-in looks like: double opt-in email example Double opt-in takes more time, but doing so means your subscribers are much B2C Phone List more likely to engage with future emails. Them to Check (If you want the benefits of a double opt-in with the subscriber experience of a single opt-in, you’re in luck: our friends at Mailgun have just the thing.) With sunset policies, how do you know when it’s time to proactively remove unengag subscribers from your email list?