Influencers are not just a “paid space” or a mention. But represent genuine voices with dicat and real followings – their audience is entirely involv in their lives . And constantly supports them. Brands are becoming more aware of the ne to humanize themselves. Additionally. When working on campaigns. Influencers essentially provide the complete production and amplification package. In addition to planning and creating content for campaigns. They then publish and advertise that content – functions that brands would normally have outsourc to multiple departments. Aside from this. There is the fact that influencers will have spent a long period of time learning how to refine the content they create.
Especially With Gen Z Consumers
So that it resonates with their audience. Brands. And even consumers . Don’t always have the right perception of influencer marketing. As they don’t see what’s happening behind the scenes. Therefore. To understand how much brands should pay influencers. First of all it must be clarifiwhat really lies behind content creation . Below. We share the difference between myth vs. Reality in content creation. According to vix meldrew’s : blog posts myth: the influencer writes a blog post. Inserts an image and publishes it on the platform. Reality – influencer researches b2b leads keywords/competitors. Develops ideas. Drafts posts. Writes a post. Optimizes copy for seo (header. Keywords. Metadata. Etc.).
The Familiarity and Intimacy That Can Be
Proofreads. Plans accompanying photography. Shoots a photo or hire a photographer. Optimize images for seo (alt tags). Publish a blog post. Promote the blog post across social mia channels. Create pinterest graphics. Share regularly on pinterest. Instagram posts myth: the influencer takes a photo. Writes a caption. Adds hashtags and publishes. Reality: influencer plans photo idea. Creates image idea. B2C Phone List Creates mood board/pinterest. Hires photographer/self-shoot. Stylizes photo (environment/location). Its photo. Schules in grid for cohesion and branding. Develops optimal times for publication. Researches and curates hashtags. Drafts caption. Its caption.
