Neighbor Totoro to the history of dice and boardgames and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife Jennifer and either too many or too few dogs. Related topics
Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according to a new study by Bynder a digital asset management (DAM) software vendor The study first showed 1 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections). Proving that humans (mostly) recognize the work of other humans 54picked the image created by AI alone and
Selected the image
That had been produce by AI with human input. Only 3selected the version that had been create by a human designer. When asked which responded best to the creative business database brief for these images 5chose the solely human response 25chose the hybrid and 22preferred the AI-only design. Way to go humanity. And now this week’s roundup of AI-powered martech products services and additions. Meta launched new generative AI features for advertisers allowing them to use AI to create backgrounds expand images and generate multiple versions of ad text. Aircall’s AI Starter Package provides call summaries key topics and talk ratios to help
Sales and customer
Support teams become more efficient and improve customer satisfaction. Outreach’s AI Assist provides visibility into the status of sequences meetings and deals and has generative AI features for meeting summarization deal risk B2C phone List identification and. Sequence content creation. Thinkific’s Leap provides AI-powered content generation integrated storefronts and mobile-optimized e-commerce to content creators and. Influencers Akkio’s Generative Reports is an AI tool that automatically turns data into decisions. Customers simply connect their data and describe their project and Generative Reports automatically creates a real-
