Your IP address is a set of numbers that identifies all emails that come from your domain. Email providers recognize “safe” and “unsafe” emails based on the historical context of your IP address and domain reputation. Not only Why is this important? Steps To Improve According toamong email marketers who actively monitor their sender reputation.
If servers have historically seen “bad” mail come from your IP address, they may your domain and send it straight to spam. If they’ve seen only “good” mail come from your IP address, it most likely will arrive safely in the recipient’s primary inbox. Not only If they’ve never seen your IP address, their default is to distrust it and likely send it to spam as well.
Check the reputation of your IP address
To prevent your emails from ending up in the spam folder, first, . If you are, visit the blacklist company’s page to find the requirements to get remov South Africa WhatsApp Number Data from their list. Better yet, proactively use in the first place.
If you have a new IP address with little to no sending reputation. Build it up by slowly increasing the number of emails sent from it. Start by sending emails to your most engaged subscribers who will drive up the open rate, signaling the email provider it’s “good” mail. Sending a large number of emails — like to your entire email list — from a “cold” IP address will likely get flagg as spam. It also might get you blacklist before you get start.
Put authentication protocols in place
Another way to make sure your domain isn’t compromis is to require. That anyone sending an email on behalf of your domain show “credentials” to the email provider. A Domain-based Message Authentication, Reporting, and Conformanceis a that i.e., phishing emails and email spoofing). The DMARC protects the domain by giving specific instructions to the email provider about allowable use of the sending domain.
And Domain Keys Identified Mail (DKIM) — in the. Not only DMARC to verify legitimacy and decide if it belongs in the primary inbox, quarantine, or spam folder.
An SPF tells the email provider which IP addresses and hostnames are allowed to send emails from a domain.DKIM is an encrypted digital signature. That tells the receiving inbox provider what an from this domain should include. Steps To Improve B2C Phone List For example. All emails from XYZ domain should include a header with this text, that logo, and these body paragraphs. If an email doesn’t include these elements. The authentication “key” won’t match. The inbox provider will then refer to the. DMARC protocol to decide if it goes into the spam folder or is blocked altogether.