Using Animated GIFs in Your Emails

GIFs are best used for replacing video rather than for frivolous laughs. They change the tone of an email and risk irritating audiences because they take longer to load. When used correctly, they can enlighten and inspire your audience. When used excessively, they can annoy your readers or obscure important information.

Demonstrating product or feature functionality is a great use of GIFs. Why take 500 words explaining how something works when you can just show it in action? GIFs that educate your audience will make the right kind of impression and drive interest.

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GIFs are also great for teasing multimedia content. Using Animated GIFs is a bad idea because, unlike GIFs, they’re not Saudi Arabia WhatsApp Number Data universally supported. They also come with much larger file sizes — and load times. Rather than sending a clip, turn your video into a GIF and cut to the most tantalizing bits to build suspense.

Images can sometimes explain things much better — or more quickly — than words. Use GIFs to set the mood for your message or share multiple bits of information in a quick, easy-to-understand format. If a visual can convey a complex idea in a few seconds, why would you bother to write out a full description.

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great GIF examples

How do you personalize content when the end product isn’t for your audience? This GIF shares multiple buzzy brands and products right at the top of the email, so gifters know they have options when they shop using Zip.Instead of trying to guess whether  B2C Phone List their shoppers are looking for men’s clothes or women’s clothes. Using Animated GIFs Uniqlo made a GIF that has something for both audiences. We love how the GIF includes multiple sections: the product image, a description, and size and price information.

In the back quarter of a lengthy roundup email, 360Learning chose to respect their readers’ time with this GIF that’s essentially an animated slide deck. It provides a bullet-point overview of the product to help readers decide whether to dig into the details beneath the GIF or keep scrolling to the next item.

This before and after from Madison Reed is a great product demonstration. Unlike photos — which we expect to be digitally enhanced — GIFs seem more raw and real. This is also a great example of how to get the most out of.


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