Email newsletters often don’t bring immediate conversions or sales. They take significant time and resources to create. Is it even worth it to launch oneThose in the know think so. The Content Marketing Institute’s found nearly 3 in 4 marketers use email newsletters. Among those who run at least two types of content marketing campaigns, 26% say newsletters are the most effective.
Email newsletters are an essential marketing tool for sharing information that goes beyond your products and services. People trust brands that fulfill the trifecta of strong products, a good customer experience, and support of social issues that align with their own. This trust leads to, which is why newsletters are worth the investment.
The question isn’t whether it’s worth it to launch a newsletter; it’s whether you can afford to not have one. However, building a newsletter from scratch is no easy task. This post outlines everything you need to know about how to make an effective newsletter. It’s not just about writing, either — these tips cover everything you’ll need to go from initial idea to successful launch.