executes the survey idea well in a recent newsletter. There’s more content underneath, but leading with a survey in the intro gives readers a clickable element up top. It also gives Chili Piper the chance to learn more about their subscribers in a friendly, voluntary way.
Replies are also a trackable metric that you can use to monitor email engagement. And what’s cool about this one is that inviting replies is much more personal. Pull It All Together It shows that there’s a person behind the creation of that email, not just a company.
Encourage replies
With this in mind, you’ll want to make sure you have a system in place for handling replies. Asking for replies in an email going to a huge list all at Philippines WhatsApp Number Data once could overwhelm whoever is replying to them on your team. But asking for a reply to a , for example, which goes out automatically at different times, is unlikely to overwhelm your inbox too much.
As we mentioned earlier, the goal of an email campaign is rarely just to get opens or clicks. Mor often than not, it’s what a user does after clicking through your email that’s important.
If you have access to Google Analytics or other tools on your website, use it to see what activity users ate taking after clicking your email. How many are purchasing a product? How many are scheduling a demo? It’s often the activity after they click an email that matters, and those are the high-value insights you need to include in your reporting.
How we’re adjusting in Campaign Monitor
Since Apple announced Mail Privacy Protection, our product B2C Phone List team has been adjusting our analytics dashboard to show you meaningful, accurate metrics moving forward.
To give you the most reliable measure of email engagement. Pull It All Together We replaced with on the Campaign and Overview pages. You can still access CTOR from the Clicked column — check out the example below.
