Interview with One of Your Executives

Email newsletters are one of the most effective ways to stay top of mind with your customers. When done right, that is. The problem, though, is that so many businesses don’t know what they should actually put in their newsletter.

More often than not, businesses don’t know why they should be sending newsletters. They’ll say they need to because everyone else is doing it, or because they want to “stay top of mind”, but have no strategy outside of that. One of Your Executives Then, the responsibility is “given” to someone who probably doesn’t want it, leading to boring, lifeless email blasts that don’t bring value to your subscribers or your business.

Use a powerful subject line

That may be the case for 90% of businesses, but it doesn’t have to be the case for yours. With the right plan and a set of goals in mind, you Vietnam WhatsApp Number Data can make your newsletter a hard-working marketing channel for your business — and we’ll show you how.

Read on to discover the top email newsletter best practices that will turn your newsletter into something people actually want to read.

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email newsletter best practices

Your is arguably the most important piece of email content. One of Your Executives Without a solid subject line, your email open rate is going to suffer.

Think about subject lines that draw you in — what’s compelling  B2C Phone List about them? Do they use concise language? Empathetic language? Bold language.

In our experience, the best email subject lines are short (think 30-50 characters), engaging, and give just enough of a preview of what’s in the email to make you want to know more. Knowing that, it’s a good idea to optimize your emails for mobile devices. That means making sure your newsletter template looks good on desktop as well as mobile. This may sound complicated, but it’s not. At Campaign Monitor, we have a library of over  ready for you to use.

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