Plastics suffocate are everywhere and are one of the biggest enemies of the battered planet Earth , which is drowning (literally) by the tons of waste generated by this poisonous non-biodegradable material . For this reason, and in order to raise people’s awareness about the pollution emanating from plastic waste, Snapchat has launched an eye-catching campaign that leaves no one indifferent.
The central axis of the latest from Snapchat
A striking filter that, with the invaluable category email list help of augmented reality. Fills one of Berlin’s most emblematic monuments with plastics: the Brandenburg Gate. Pointing the phone camera at this famous monument. The Brandenburg Gate is immediately (and quite realistically) filled with plastic bottles. Bags and other waste. In Germany alone. A whopping 6.3 million tons of plastic waste are generated every year. With its new campaign. Snapchat wants to make the population ( Generation Z in particular) see the urgency of this problem so that they can actively get involved in its resolution.
Snapchat has also created a temporary exhibition
The #PlasticGate filter turns not only the B2C Phone List Brandenburg Gate into a colossal dumping ground for plastic waste but also the home of Snapchat users themselves . To achieve this, the social network has used World Mesh technology for the first time in Germany. Which using “machine learning” brings LiDAR (Light Detection and Ranging) technology from conventional cameras to smartphones. Using this technology it is possible to process the depths in physical spaces to generate extraordinarily realistic three-dimensional experiences.
