Once you’ve improved your email deliverability and open rates by running the pre-send tests listed above, it’s time for the next round of assessments. You can to determine which email content and presentation gets the best response from your audience. The challenge — and the beauty — of email marketing is […]
free, checks your grammar, spelling, and clarity beyond what Microsoft Word has to offer.free, helps you improve readability by marking long or complex sentences, passive voice, and adverbs, among other content writing faux pas. a free tool by CoSchedule, scores your subject line based on factors such as word balance, […]
from $15/month, provides ongoing DMARC, SPF, and DKIM monitoring. This tool alerts you to suspicious activity, so you can shut it down before any damage is done.from $19.99/month, also monitors your DMARC, SPF, and DKIM records continuously. How Amanda Natividad and prevents spammers from using your domain. The platform also […]
Testing is critical to email marketing success. Here are some of our favorite email testing tools to help you get started.The goal of any marketer is to Email Footers Are get the right message to the right person at the right time — but to do that, you first have […]
Like checkout bonuses, contest entries don’t offer an ongoing benefit, so you’ll have to follow them up with more engaging content to decrease the likelihood people will unsubscribe. Many businesses foster goodwill with every entrant by Include an Email offering some form of consolation prize—like a coupon code—to anyone who […]
If you don’t have the capacity to support a full VIP program, you can create an ongoing text message deals program. Add Brand Imagery The offers you send should not be available to anyone who’s not on your SMS marketing list. Customers won’t be happy if they find out they […]
As a rule, the easier it is to share information, the more likely people are to give it. Try pop-ups or a form embedded in your email. Share Your Business Your customers will be happy they can gain the perks of joining your text marketing list without interrupting what they’re […]
According to a Klaviyo report drawn from their SMS customers, signals customers are unhappy with your text message marketing campaigns. Values Like United. Company Values Like If you’re above this critical point, double-check your company’s TCPA compliance, then reconsider what your audience wants. Tell subscribers what to expect Avoid customer […]
Marketers use certain words to invoke emotions and elicit desirable responses from their customers that help drive business results. Depending on your goals, these desirable responses can be anything from buying a product to sharing a link. These terms are known as. When used right, power words can significantly improve […]
Always strive to use simple and clear language in your copy with words fully spelled out to ensure all of your customers interpret your message correctly. your Newsletter Has You can tackle the tight character limit by writing fragments instead of complete sentences without resorting to textese. For example, you […]
Every day, mobile phones buzz with notifications of messages sent from businesses competing to get their customers’ attention. This excess of ads, emails, and of course, text messages, Test and Optimize is resulting in information overload. According to research by , customers have a hard time making decisions when there’s […]
Do U want 2 rcv a msg that lyk dis from ur fave brand? Neither do we. Sure, there are only 160 characters to use and you want to make the most of them, but text speak is annoying and unprofessional. Avoid abbreviations where possible because they make texts harder to read. […]
