Test and Optimize on an Ongoing Basis

Every day, mobile phones buzz with notifications of messages sent from businesses competing to get their customers’ attention. This excess of ads, emails, and of course, text messages, Test and Optimize is resulting in information overload. According to research by , customers have a hard time making decisions when there’s too much information to process.

suggests that the constant exposure to content is narrowing our collective attention span. In the context of SMS copywriting, that means you should limit every text to just one idea. Make sure that your message revolves around a single promotion or product and has one call to action (CTA). Always proofread your copy to ensure you’re not cramming in multiple ideas, promotions, or CTAs in your text before sending it out.

Use one idea per message

Focus your SMS text message on a positive reason for using your product or service. Emphasize a key benefit or incentive that the customer Malaysia Phone Number Data will enjoy by taking the desired action. That’s important because people understand positive statements faster than negative ones.

Over time, your customers will begin to form a positive sentiment toward your brand, which, in turn, will likely result in positive responses.

Tell the customer what they’ll gain by reacting quickly instead of what they’ll lose if you’re running an SMS marketing campaign to promote a limited-time offer. Suppose you’re promoting a summer sale that will end soon. Here’s a good example of how you should tell your customers about it:

phone number list

The entire text consists of three sentences, two of which say something positive. The final sentence creates a sense of urgency without causing panic or fear. Follow suit and avoid sentences like “Hurry up before the time runs out” or “The offer won’t last forever.”

Use simple and clear language

U have only 160 chrctrs 2 get ur point across in txt, so use dem wisely!

You’re not alone if the above sentence made your eyes itch. While using such short SMS lingo with unusual abbreviations — known as — gives you more room, it doesn’t guarantee that everyone will understand what you’re trying to say.

Your target audience is more likely to understand textese if it consists of just millennials and/or zoomers since they’re more digitally  B2C phone List connected than other generations.Test and Optimize And even those customer groups may misinterpret your messages, as not all textese is universal and is constantly evolving.

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