Keep Your Content Interesting and Relatable

Do U want 2 rcv a msg that 👀 lyk dis from ur fave brand? Neither do we. Sure, there are only 160 characters to use and you want to make the most of them, but text speak is annoying and unprofessional. Avoid abbreviations where possible because they make texts harder to read. Stick to common ones if you must use them.

Take this example from Ulta: Instead of writing out “24-piece,” the company wrote “24 PC.” Most people can figure out what the message means, Content Interesting and but it takes time to translate. The capitalization doesn’t help — a PC is, to most, a computer.

Make the best of your limited space by starting with something exciting. Flag a sale as “4 hours only!” or let SMS subscribers know when a deal is on its way out by telling them it’s their “LAST CALL” to shop. You can also just start with the goods. “BOGO” and “50% off” are things customers love to hear. takes more time than you have characters, but doing it right pays off.

Lean into the conversational tone

Your text message marketing efforts should respect the medium’s primary purpose: conversation. Readers should feel like you’re talking to them, not at them. SMS is a great place to bring your brand’s voice to life in a more personal way.

Start by using personalization and segmentation to send messages that reflect consumers’ interests and past behaviors. Then, write a text message, not a Lebanon Phone Number Data subject line. Messages should sound like they’re for one person rather than your entire marketing list.

The following efforts from bebe and Sally Beauty show why these details matter. One reads naturally and creates a connection with the customer. The other is a pain to scan and looks like a mass text sent by a computer.

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Use SMS as part of an omnichannel strategy

Your SMS marketing strategy can benefit from integration with other marketing efforts. If you have a CX or CRM system, connect it to your SMS marketing software to take advantage of existing data and add new insights. The lessons you learn from other customer interactions can guide your text message marketing efforts. Likewise, SMS campaigns may surface interesting data points that point to new opportunities elsewhere.

Successful omnichannel marketing means. Not everyone will sign up for SMS, which means you can’t rely on it as a primary mode of  B2C phone List reaching people. Content Interesting and Given the other constraints we’ve discussed — namely message length and frequency limits, social media, and other marketing tools.

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