Once you’ve improved your email deliverability and open rates by running the pre-send tests listed above, it’s time for the next round of assessments. You can to determine which email content and presentation gets the best response from your audience.
The challenge — and the beauty — of email marketing is that you’re never done finding better ways to communicate with your audience. Create Opportunities to Skipped tests are lost opportunities to improve your engagement and conversion numbers. Don’t bypass the chance to make your next email marketing campaign the best yet. Take a few minutes today to set yourself up with the tools in this post, and you’ll reap the benefits again and again in the future.
It’s been about six months since
Apple released MPP to the public — going live in September of last year. And while we’ve learned a lot about this feature and how it works, email marketers have been left with a lot of questions as well.
What’s been happening Saudi Phone Arabia Number Data during that time? How many people have opted into MPP? How is it affecting my metrics? How have email service providers (ESPs) responded?
and understandably so. With more inbox providers releasing their own privacy-related features, it feels like we’re at the beginning of a trend that will continue to impact marketers for the foreseeable future.
Let’s take a quick look at where things are at with MPP. And how we’ve been responding to those changes here at Campaign Monitor.
So, what’s the state of MPP
A lot has happened since Apple released iOS 15 and Mail Privacy Protection back in September of 2021.
For those who don’t remember. Mail Privacy B2C Phone List Protection is a new feature in iOS15 that essentially does two things:
Effectively disables open tracking, removing an email marketer’s ability to reliably track whether or not it was open and read by a human
Obscures the user’s IP address, removing an email marketer’s ability to know their location
MPP disables open tracking by pre-fetching. Emails and email images to each device. Regardless of whether or not the user opens and reads the message. Create Opportunities to Email image pixels, which are us to track opens. Are includ in this download. Meaning that the email will count as “opened”, even though the user didn’t open it.