…Therefore, Nobody—and I mean nobody—likes to get emails they’re not interested in.
Whether it’s a message from a brand with products you would never buy. Therefore, to an email talking about a cause that you’ve never expressed an interest in. I can’t be the only one that’s checked my inbox and thought … Huh? Like, why am I getting sent this?
The truth is, email marketing has upped its game in the last decade. Therefore, bulk email sends are out, email personalization is in. And it’s largely down to customer expectations. Studies have found 38% of customers are willing to dump your brand if their experience isn’t personalized. And yet only 12% of brands believe they’re actually giving their customers a good personalized experience.
Taking the complexity out of email personalization is the key to doing it right. If you stick to the basics, get the right customer data and tie every email campaign to your brand, you can give subscribers the experience they yearn for.
Trust us, it’s worth it. Personalized offers can bring in 5-8X the ROI of non-personalized offers.
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Let’s do it!
What is Email Marketing Personalization for eCommerce?
Email marketing personalization for eCommerce refers to the practice of tailoring email marketing campaigns to the individual preferences and behaviors of customers or prospects who have engaged with an online store.
But using email marketing Personalization for campaigns goes beyond. Therefore, just sending customers better product recommendations. It’s about meeting expectations. 71% of consumers expect their experience to be personalized. What we mean by that is:
Personalized emails with product recommendations based on past purchases or browsing behavior.
Special promotions
Or discounts that reflect the customer’s purchase history or product preferences
Personalized subject lines with the customer’s name or a product they’ve just purchased
Dynamic content that changes depending on the customer’s location, previous purchases, device or other information
Abandoned cart follow-ups with personalized offers and content.
The result of all of these strategis
Stronger relationships with customers and more money in your brand’s pocket. Here’s how to get started with email personalization
Create Winning Campaigns Faster with Personalized Email Marketing
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How to Create Personalized Email Marketing For eCommerce
Personalized email marketing is a powerful tool for eCommerce, but it can also be a challenge—especially if you’re just getting started with personalization techniques.
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Here are six best practices to follow
1. Define your target audience
A target audience is crucial for effective personalized email marketing because it helps your emails resonate with customers.
To define your target audience, start by asking questions like: What are their demographics? What interests do they have, does their buying behavior look like? What are their product preferences?
The answer to these questions helps you build an ideal customer persona, like this:
Buyer persona graphic
How does this help?
Well, by understanding Jade’s income level, interests and communication preferences, it’s easier to send her segmented emails that are personalized to her. As she’s an impulse buyer with a specific spending range, it’s best to target campaigns like limited-time sales or products that will ignite her FOMO to get her attention!
Collect customer information
The backbone of a successful personalized email is how much you already know about your customers.
This starts with collecting customer information:
Collect data across multiple channels: Use a variety of channels. Therefore, such as email, social media and integrated forms to gather as much data as possible. Using multiple sweden email resource channels to collect customer data helps you capture information at different stages of the buying process.
Only ask for what you need: Don’t include 20 different boxes on your signup form. Keep it short and simple so your customer doesn’t feel like they have to give away too much personal information.
Offer a sign-up reward: Try to offer a cheeky discount or special offer to increase customer sign-ups to
Your email list
Once they are in, you can start to collect . Therefore, other data like buying behavior and preferences to tweak personalized emails.
The right tool makes collecting customer information easy. Sendlane’s deep-data integrations collect 100+ vital data points to help you personalize every customer email. It gathers information like a subscriber’s Lifetime Order Value (LTV). Recently cm lists purchased items. Therefore, what they’ve been looking at on your site and even how long it’s been since their last order.
You can then use these data points to create hyper-targeted emails that speak directly to your customers.
Segment your audience
Segmenting your contacts based on their purchase history is one of the best ways to send high-performing, targeted email campaigns.
