Virtually everyone has opinions. According to podium, as many as 93% of customers make purchase decisions based on them. Therefore, it is worth ensuring that there are plenty of them and that they are up to date. Well-collected and managed opinions will not only increase sales conversion, but can also improve the SEO of your store. You just need to make sure that customer reviews contain keywords.
It’s worth starting with the fact that the average market length of an opinion is about 20 characters with spaces – not much, right? A representative example of the content of such a statement is “everything is ok, I recommend it.
Opinions and SEO what opinions work
Even though it is relatively positive, it is of no great value either Whatsapp Database to the buyer, because it does not refer to any specific features of the product or service, or to SEO, because it does not contain keywords. This conclusion brings us to the first feature of good reviews – they should be long and refer to a specific service or product .
Product photos and videos sent by customers also play an important role.
The second important thing is the timeliness of reviews. An opinion praising a restaurant for delicious food and exceptional service from 3 years ago is not as important to potential customers as another one added 3 days earlier. That’s why you should make sure that opinions are up-to-date and ensure their constant supply by actively acquiring them.
How to ensure the length of an opinion
However, even many long and detailed opinions left outside your website will not affect its B2c Phone List position in search results. The real difference comes only when opinions are presented directly on the website . Properly written long, detailed and up-to-date opinions, correctly indexed by Google, will influence the position of your website in the search results.
How to ensure the length of an opinion?
The previously mentioned 20-character length of the opinion does not come out of nowhere. Long and detailed content usually appears more often in the case of negative ratings.
