This has implications not just for how Gen Z consumes media, but also how they shop. Gen Z Differs from According to the study, Gen Z is more likely to seek out the recommendations of online influencers they trust compared to prior generations.So what does this mean from a marketing perspective? We’ve known the value of personal recommendations for a while now, but with Gen Z, it’s only going to be more important. And for brands small and large, a key part of their marketing strategies moving forward is going to be centered around being able to get real people to talk about your product.
Whether it be by email, text, or simply asking in-person — collecting reviews for your company or individual products is going to be more Laos WhatsApp Number Data and more important.If people take pictures with your product and tag you in them on social media, don’t be shy from sharing it from your own account. Plus, if you can find ways to encourage people to post about your brand online — maybe with a giveaway or contest — it’ll only take your brand’s reach further.
Working with influencers may seem like a marketing tactic for big brands, but it’s totally attainable for brands and businesses of all sizes. We’re not saying you have to slide into Kim Kardashian’s DMs, but if you’re a local coffee shop, for example, we can practically guarantee there’s someone in your town who has an account dedicated to trying local restaurants and coffee shops. Reach out to them and build a relationship, and you could very well win over an influential voice in your area.
Gen Z craves authentic
With the rise of remote work and the dawn of the metaverse, there’s been a lot of talk about how future generations are going to be less personally connect and more digitally connected than ever. It turns out, though, that Gen Z isn’t necessarily on board with that trend.
Just because Gen Z has grown up with more access to technology than any other generation doesn’t mean they’re more obsessed or B2C Phone List enthusiastic about it than millennials are. Gen Z Differs from They’re more aware of the dangers of bad technology habits, and they aren’t afraid to ditch technology for a better experience “IRL.”
At the same time though, they are very digitally active, relying on social media for everything from connecting with friends to consuming news.