What’s the largest unread count you’ve seen in someone’s inbox? Whether you’re a proponent of inbox zero or an “I’ll get to it when I get to it” email accumulator, know high unread counts aren’t uncommon. A recent consumer survey found 20% of respondents had in their inboxes.
Given the vast amount of emails sent out daily, it’s hardly a surprise so many go unread. Consumers, overwhelmed by their inboxes, rarely have time to read everything. If your brand doesn’t make the cut, they may unsubscribe from your list. Email Worth Opening However, they might also get in the habit of deleting your emails before reading them or leaving them to get buried in an ever-growing stack of unread messages. These inactive customers aren’t just a lost opportunity. They can also affect email deliverability.
they stopped reading
Email list churn is inevitable, but it doesn’t have to be the end of a consumer relationship. Knowing why someone stopped reading in the first place Thailand WhatsApp Number Data can help you figure out how to win them back. Your email reactivation campaign should start with a survey to learn why readers are churning. Armed with this data, you’ll be able to create reactivation emails that address customer worries or annoyances and give them a reason to return.
Ask subscribers why
All the data analysis in the world won’t give you the kind of insight you can get from a simple survey. If someone has stopped reading your emails, the easiest way to find out why is by asking them.
Of course, that’s easier said than done. Getting a churned reader to respond to an is difficult. Ironically, you may have the easiest time with those who take the time to click unsubscribe: Your confirmation page can ask why they no longer want to read your emails. For those inactive subscribers who skim past your emails after seeing the sender, the subject line is your only chance to get their attention.
This is not the time for subtlety or cleverness. Email Worth Opening If a consumer has churned, it means your marketing tactics aren’t capturing them B2C Phone List at the moment. Your survey email (and its subject line) should feel not only personalized but also personal. Without deviating from your brand’s style guide, you may want to
