If your emails read as too sales-y or dishonest, they’re more than likely going to go straight into the trash. A surprising number of marketers still send out clickbait or other meaningless content. Getting high open rates or link clicks doesn’t matter if your reader closes the page two seconds later; in fact, it’s more likely to sour them on your brand in the long run.
Providing quality content means understanding your readers and what they want, then following through with answers they can’t find elsewhere. Craft a Campaign That Use the customer pain points and questions identified in your survey as prompts for future email topics.
Use the data to improve your
Email churn is inevitable, which means re-engagement campaigns need to be part of your repertoire. However, there’s no reason to wait until USA WhatsApp Number Data someone is leaving to make changes. Use the data you gather from churning readers to refine existing email marketing campaigns so you can hook new customers and increase retention. You may even want to go a step further and to see what they want more (and less) of.
Consumers will likely continue to struggle with email management. By 2024, the world will send (and receive) over 360 billion emails a day. That means email opens will be harder to win. If you haven’t yet mastered re-engagement emails, it’s time to get started.
email marketing strategy
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