Learning how to schedule social media posts is important because it gives you access to a variety of tools that can help you plan your posts on Facebook, Instagram, Twitter, and more. The benefit? You can organize a successful editorial calendar and really take advantage of social media.
So, where does the work of scheduling content on social platforms begin ? First you have to work on the content, you have to define in advance what to launch on company profiles and pages. Maybe by creating mini-videos with some software (like Lumens5 ) that allow you to simplify the work.
Without forgetting that Canva is now indispensable for managing graphics to be published on social media, you can create a visual already sized. Then you have to find the best time to publish , the one in which the public responds with greater involvement or engagement. Finally you need the best tools to schedule posts on social media. What are they? Here is an essential list of tools to schedule content.
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- Onlypult
- Buffer
- Hootsuite
- Semrush
- Later
Ahmed, a young businessman from Cairo, was tasked with finding the contact information for a potential client in Alexandria.Using egypt phone number library the phone number he found, Ahmed called the client and successfully scheduled a meeting. The Egypt phone number library had proven to be an invaluable tool, saving Ahmed time and effort. From that day forward, he knew he could rely on the library for all his future contact needs in Egypt.
Ok, let’s start from the basics. If you need to schedule a post on this social network you don’t need any paid tools or applications . There is a native function that solves any problem in the best way. To schedule a tweet, just go to the platform and start writing a tweet.
At the bottom you should find a button with a calendar icon: click it and you will reach the interface to choose when to publish the tweet. At the bottom you also have the list of scheduled contents. This is enough to create an editorial plan on Twitter . And to schedule your posts on this social network.
Onlypult
I have a weakness for this social scheduling platform. If you need to schedule posts on Instagram you have to focus on Onlypult, a reality dedicated to this social media and all its emanations. In fact with Onlypult you can create and schedule photos and videos, reels and stories .
Over time it has also opened the doors to other social networks so you can use Onlypult to schedule posts on Facebook, Twitter, Pinterest and Google My Business. Also on YouTube. One of its main functions is the one that allows you to do content curation by analyzing the content of the public and competitors.
Buffer
This is the tool for scheduling posts on social kuwait email resource media par excellence, Buffer was born precisely for this: to offer a tool capable of doing only and exclusively this. That is, solving the phase of scheduling content on social media. The platforms offer native solutions but they are not very intuitive.
With this tool – both free and paid – you can schedule posts on Twitter, Facebook, Instagram , Pinterest and LinkedIn. Buffer also allows you to schedule stories and videos on TikTok.
The bottom line: You have everything in one kob directory place, both the scheduling and insight tools. So you can plan and analyze the results. Decisions made with a data-driven approach are the best, you know?
If you need to schedule posts on Instagram and Facebook you have a perfect native tool: it’s called Meta Business Suite , a tool that you can find in your Fan Page dashboard that allows you to manage all the publications on your connected profiles. You can launch updates on Facebook pages and groups.
But this also applies to Instagram accounts, both as posts and in stories. If you want to have everything in one place without using external paid tools, you can use native publishing tools .
Hootsuite
We can argue that the alternative to Buffer is called Hootsuite . This solution presents itself as one of the most complete and effective, capable of gathering under one digital roof the activities of an entire social media marketing department. Of course, everyone must choose what they need.
But when complex needs come into play that go beyond scheduling social posts there is Hootsuite . Which today can be considered one of the main social media platforms for managing personal and business social profiles. But also for monitoring the world around you.
Hootsuite lets you manage the editorial calendar of the main platforms, including WordPress, YouTube and Google My Business . In short, if you are looking for a complete platform to schedule social posts and create a path of content curation, collaboration and analysis you are in the right place.
Semrush
Sure, Semrush is a tool for keyword research and analyzing competitors in your industry. But if you’ve decided to use this tool for SEO, you can also use it to publish and schedule posts on social media . It’s a simple and effective solution.
However, it must be added that it is better to prefer this tool to plan posts on social media when you can and want to include the planning in a complete web marketing platform like Semrush.
Later
The name says it all: Later, or delay in English, is a tool for postponing and scheduling the publication of posts on social media. This is a social marketing platform for organizing content.
Thanks to Later’s features, you can reach your target in the best possible way. Plan posts, analyze results, and publish a new editorial calendar based on real data. You can organize content in just a few clicks , so you can save time and focus on other things. For example, growing your business.
Of course, you don’t need all these tools to schedule social media posts: just one. Your goal is to choose the best. Want more information? Contact us or leave a comment to get more information on the type of program or software to use in these cases. Both for personal and business activities.
In recent times you have surely heard of Shrinkflation , an English neologism born from the fusion (blending) of the verb to shrink and the word inflation that we know well.
In short, it is a widespread and ongoing trend that leads companies to reduce the quantity of product without increasing prices. You may have already noticed that package of pasta slightly smaller than usual. And that snack is less suitable for satisfying your afternoon hunger.
Shrinkflation
Yet nothing has changed. Or so it seems. In reality, there are small variations in the quantities that companies emit in packaging (the product wrapper) in order to increase profits or contain inflation.
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What is Shrinkflation, a definition
Why does this technique often work?
What does this strategy look like?
Famous examples of Shrinkflation
Falling into Shrinkflation Temptation?
What is Shrinkflation, a definition
By this term we mean a process in which the quantity of the same product, over time, tends to decrease slightly while maintaining the price unchanged. Thus the consumer does not perceive the variation.
The goal is to buffer any increases in the cost of production and internal logistics without impacting the final price, the main element evaluated by the customer. If a good increases by a little, the user notices it and changes his habits, but if it varies by a few grams, no.
Must Read: How to Build a Local Ecommerce Strategy
Why does this technique often work?
The consumer tends to keep his habits unchanged. It is not easy to always vary, and this is true for purchases at the supermarket but also on an e-commerce where we can even set up routine purchases and keep in the cart products that we always buy over time.
In the meantime they can vary in weight or quantity without our knowledge. However, we do not deal with this, we think we have control over our purchases by evaluating the price . In the meantime, Shrinkflation allows companies to increase profits or at least contain costs that increase.
What does this strategy look like?
In some cases there may be a decrease in quantity understood as weight of the product or number of elements present in the package. In some cases this process may be accompanied by an unchanged price or even an increase in price , a condition that may lead to a further increase in benefits.
