When we work on the topic of local marketing dedicated to small geolocalized businesses we must always carefully evaluate the positioning factors on Google for local SEO. These elements, in fact, allow a company to obtain interesting positioning on the search engine.
As you well know
Thanks to this channel you can intercept new customers . Those who want to find useful contacts to increase their turnover need all the visibility possible on social networks and search engines. And knowing the factors that influence ranking can make the difference when you register on Google maps .
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What are the parameters that
You need to evaluate when working on this front? Web agencies that deal with local marketing know the factors of local SEO positioning well: relevance, distance and relevance to searches made by the public. These are official sources from Google . But what do the individual points mean?
Topics covered in this post [ hide ]
- Distance between customer and business
- Company relevance
- Relevance to the public
- How to manage it all?
Distance between customer and business
The first SEO positioning factor for the local marketing strategy concerns the distance between the searcher and the business. Clearly, it is not a parameter that you can change in favor of a condition.
However, you need to be very careful when creating your Google My Business page , and when filling out your NAP information on your website and in various local directories . This means, for example, that when you write your address in any online publication, you must always use the same formula.
Video: How to improve your local ranking on Google
This is important to ensure that there is maximum consistency of information and that Google knows how to place you in the right place on the uae email resource map when a user searches for a business nearby. Remember to specify all the details of the address, adding geographical elements if possible to find the place.
Must Read: How to Delete a Photo from Google My Business
Company relevance
An element similar to the previous one: we refer to the correspondence between what the business does and the public’s need. For example, if the user searches for a restaurant nearby on Google, Google returns businesses near the point of the request that have been registered as such. That is, as restaurants.
It is crucial to fill in the fields of the various online publications with the utmost precision. In addition, remember that platforms with Google My Business allow you to define with extreme clarity not only the type of brand but also some characteristics that could fall within the requests of the public .
Which, for example, could ask Google – perhaps with a voice command – for a nearby seafood restaurant with a sea view. The Google My Business profile allows you to indicate these characteristics, so you can intercept one of the most useful local SEO positioning factors in your favor .
Relevance to the public
One of the most important parameters to have good results in terms of ranking and to be found by your audience on Google: relevance for your ideal customer. This means being able to represent the best solution for people at the same distance and kob directory operating category in a sector.
How do you manage this third positioning factor for local SEO with Google? We can say that it is the point where the entrepreneur, accompanied by the contribution of professionals who are experts in optimizing ranking parameters, can intervene first hand to improve the results. How?
Relevance – also known as evidence – is the idea that Google forms of your business based on the information it finds online . So it can certainly be useful to create social profiles, manage portals where you can find lists of similar businesses, the famous local directories , and articles that talk about the brand in a positive way. Maybe adding a natural link to the official website to learn more about the topic.
Of course, reviews are of central importance . Here, Google itself reminds us that these elements left on the official profile help position your business in local searches.
The logic is simple: Google wants to return the best possible result to those who perform a search and to do so you also need to listen to the opinion of those who have frequented that place. Obviously you cannot and should not force your hand: the goal is to increase reviews on Google in a natural way.
Must Read: Using Reviews for Local SEO
How to manage it all?
The simplest solution: you need to turn to a company that can address the points to best define the ranking factors . Local SEO, in fact, involves the use of specific activities that include website optimization, blog publishing, the inclusion of your brand in lists of local businesses and more. This is why you should always turn to an agency specialized in local marketing .
