Every self-respecting company, no matter how small and localized, must understand how to find competitors . The reason is simple: you need to identify the names to monitor carefully, clearly not to copy tactics and strategies without thinking. But to have clear references to overcome.
Working online thinking you are the only one to occupy a market share is useless. Businesses compete on different grounds, one of the most important is Google. And to have a definitive map of competitors you need to proceed with a well-structured marketing plan. As we do with customers.
What are the main monitoring strategies croatia phone number library to implement? How to start looking at those who share your same expectations in terms of business? How to find competitors, both national and local, in order to start having a clear overview of your duties in terms of strategic challenges?
Topics covered in this post
Analyze Google’s SERP at its best
The first step that a company, even an entrepreneur or a freelancer, who wants to discover the main competitors to face and study must take: you need to do some research on Google.
The search engine, in fact, is the main archive that allows you to discover the names of businesses that are trying to intercept your own customers. Here is an example of a search that could be useful in these cases: as you can see, you have both the classic organic results and those related to geolocation.
In any case, to find competitors you have to look at all areas of the search engine: paid links, organic links and companies that appear in the local pack. That is, in the results related to a specific geographical area . This way you can have an overview before proceeding.
And then move on to more specific and detailed analysis . In any case, you can start from these results to create an Excel file to mark names, website URLs and other data to create a small database of competitors. That you can use to start analysis and insights into strategies.
Must Read: How to Manage a Google My Business Profile
Search the business register
One of the simplest but most effective methods to find competitors and companies that work in your same sector: do a search in the Business Register . Just make a small request to the database to get interesting answers to evaluate. And to insert in a work file with all the useful names.
Use tools to discover new competitors
To identify new websites that belong to your direct competitors you can use paid and professional tools, designed to help marketers do in-depth analysis.
For example, Seozoom and Semrush offer you this possibility: just enter the domain of your website in the search field to get entire lists of competitors. The strong point is that you can also analyze websites in order to identify how they position themselves on Google and how much they invest in advertising.
One of the most interesting solutions: Google Alert. This tool, completely free, allows you to receive emails to report new publications with the terms south africa email resource that concern you. So, for example, if you deal with the real estate market in Milan you can insert the keywords and receive updates on who publishes content on this topic. Your competitors could also be in the list.
Consult the databases already available online
Did you know that you can find entire lists of competitors ready on the internet ? You don’t have to pay, there is no need to ask for authorizations. Just kob directory go to the directories that group together entrepreneurial activities, companies and freelancers based on certain characteristics related to the activity carried out and the clientele.
For example, you can use the Yellow Pages site for general topics or Tripadvisor if you need to delve deeper into the topic of tourism activities. Trustpilot, the portal dedicated to reviews, is also perfect. Not only to identify new competitors but also to get an idea of the strengths and weaknesses.
View the Facebook Ads Library
The world of social media is certainly essential to get an idea of the people and companies that share your sector. How to find competitors on these platforms? The best way is to use the which is the archive of all the sponsored ads created on FB.
How does this free tool work (but it only works if you remove AdBlock): to find and analyze online competitors ? Just a few clicks to indicate the country, sector and other keywords such as the city or region to have a series of results that allow you to discover who invests in the sector.
The interesting aspect that you must remember : you can understand how and how much your direct competitors invest so as to have an idea of what budget to invest in certain online market niches.
Images for social media are essential because they allow you to synthesize a series of complex meanings. And they do so through a simple , immediate code that is not difficult to manage for those who receive the content. We all know it: images and photos are much more effective than text, at least as far as the time needed to convey a value. Research is well known: the brain is lazy.
Furthermore, to understand the content of a written text we must first read and understand it in its entirety . This allows us to acquire visual meanings from images, graphics and photos much more easily.
With just one glance we can recognize the topic of visual content and evaluate its relevance. Thanks to images on social networks it is possible to reach the target in a short time.
images for social media
Here’s Why Social Media Images Are Important – Source br24.com
And you do it with messages that allow you to process information faster even when we talk about complex topics. But you have to choose the best images. What are they? Here is a series of models .
Topics covered in this post [ hide ]
Summary graphics
Visual quote
Show the product
User-generated content
Synthetic numbers
Internal storytelling
Summary graphics
Look at the image above, does it ring a bell? It is an excellent first example of an image to publish on social media. The reason is simple: it contains in a visual form the essential points to focus on a topic . As we were saying, visual content must allow the user to simplify.
Here is the concrete case: if you want to get a good result on your channels, think of an interesting solution on this front. Identify a topic, define essential points for the reader and organize them visually. In order to simplify the work of analyzing and using content on social media.
Must Read: Best Apps to Create Mini Videos
Visual quote
One of the most interesting processes for companies present on Facebook or Instagram is the one that allows you to create social images based on quotes. The trend is clear: you find a text that represents your way of seeing the world, that contains your values, and you add it to a background that can be:
Full color.
An image.
The important thing is to offer a compact base to allow the eye to read the text. The world of visual quotes – that is, quotes based on images – is particularly flourishing and there are also several apps that allow you to create this content in a few steps. One above all is Canva, do you know it?
Visual quote
Example of visual quote on Hubspot.
This utility has ready-made templates. Why do these social media images work? They are a good mix of emotion and information, they allow you to quickly communicate complex meanings and they strike the right chord . Take Hubspot’s Instagram post as an example, a great way to start.
Show the product
This is a delicate aspect. Because there is the risk of appearing extremely commercial and going against what is one of the fundamental rules for good management of images on social media: you must not sell. Or at least you must not do it shamelessly, there is no point in continuously launching invitations to purchase. You risk becoming pedantic and boring. You work on the edge of spam, in any case no one will follow you.
starbucks
An example of matching images on Instagram
Unless you find a way to communicate and attract the attention of your audience. Take for example the work done by Starbucks on social media: it puts the product at the center but does so with a communication style based on colors , on chromatic assonance, on sharing a unique code. And it works.
