TikTok has over one worldwide. That makes TikTok 6th in terms of social network sites (excluding the Chinese version Douyin at over 700 million users). Ahead of LinkedIn, Twitter, Pinterest, and Snapchat. Marketing on TikTok
Putting this into perspective: it took Instagram to gain the same number of monthly active users that TikTok managed to achieve in under three years. And for Facebook to hit the same monthly active users mark, it took the best part of four years.
Marketers are drawn to TikTok as it reflects a key social media trend for creative skills and collaboration amongst young audiences. Its fast-paced nature keeps users engaged for relatively long periods. With users spending an average of 56 minutes per day on the app according to eMarketer.
TikTokers use the app for an average of 1.5 hours every single day according to Sensor Tower while 37 percent of users discovered something on the platform and immediately went to buy it, reported Search Engine Journal.
TikTok began as an app called Musical.ly in 2014, a platform on which users created and shared short lip-sync videos. In 2016, Chinese tech company Bytedance launched a version of Musical.ly known as Douyin to the Chinese market before introducing it overseas as TikTok in 2017.
What is TikTok Known for?
TikTok calls itself the “destination for short-form mobile videos.”
Users can create and upload a video incorporating music with filters and editing effects, or showing the user lip-synching or dancing to a song. Videos are often short, at about 15 seconds long though TikTok has been increasing the duration available – allowing 10 minutes as of March 2022.
Its rapid video format is not just for latest database dance challenges and lip-synching, although that is what it has become famous for. TikTok creators are using the platform to discuss complex subjects, campaign for change, and educate their audiences in subjects ranging from healthcare to accountancy. If you’re looking for inspiration or to grow your TikTok fanbase, check out our blog for some great
For example, TikToker offers Generation Z finance advice to over 1.1 million followers.
Who uses TikTok?
TikTok is most popular with young people around the world (39 percent are 18-24 years of age). Who are generally early adopters of new social media platforms. They figured out early on how to use and adapt the platform to their tastes and needs. And many have gathered thousands of followers over the past few years.
Millennials and Baby Boomers who join the platform may poke fun at themselves, for their clumsiness at using the app. Or the content B2C phone List they produce. Marketing on TikTok
