What Is a Tagline and Why Is It Important for Your Business?

Understanding what a tagline is is very important for your business. A tagline is a marketing strategy that will increase the effectiveness of business branding . Through the use of relevant taglines , your business can strengthen brand awareness. What Is a Tagline and Why Is It Important for Your Business? even though it has just started promoting. 

Let’s learn about taglines starting from What Is a Tagline and Why Is It Important for Your Business? The definition, function, types, how to create them, to examples and common mistakes that often occur!

Tagline What Is a Tagline and  Definition

In business, taglines are intended to make it easy for customers to recognize and remember your brand . Therefore, taglines are often paired with a  brand logo . This also strengthens the business brand identity by highlighting characteristics that other brands do not have .

Tagline Function

Now you understand what a tagline is in general. To understand why taglines are important for business, let’s learn the various functions of taglines below:

1. Increase Awareness

Through taglines , you can make people who previously did not know the brand become familiar. As they hear or read the tagline more often from advertisements, they will remember your brand .

This is related to its signature tagline which reads “whatever the food, drink Teh Botol Sosro”. You can check Tips for Making Eye-Catching Advertising Taglines if you want a tagline as attractive as Teh Botol Sosro.

2. Presenting Vision and Mission

The next function of the tagline is as a representation of your business vision and mission. Using the Teh Botol Sosro tagline , you can see that the brand emphasizes its vision and mission to be a drink for all types of food.

3. Strengthen Positioning in the What Is a Tagline and Minds of the Market

Given the highly competitive market, it is important to strengthen your business positioning from competitors. Therefore, you can use a tagline ao lists to make it easy. To remember in the minds of the market . So, the business product marketing strategy is more effective.

4. Be a Comparator with Competitors

As you have understood about what a tagline is , its function can also be a unique differentiator from competitor products. Taglines contain the advantages of business products compared to other brand products in a similar niche.

5. Strengthen Business What Is a Tagline and Identity

The existence of a tagline can strengthen your business identity. An impactful tagline will make your business brand easy to remember and recognize and be considered different from competitor brands . That’s why you need a tagline that describes your business as a whole.

Types of Taglines

Taglines are branding elements that come in  how to build phone number services various types. Here are three of them that you need to know:

1. Descriptive Tagline

 

This type contains an explanation of the business product being promoted. Generally, the tagline description contains persuasive words or phrases. So, the target market will also believe in the superiority of the product mentioned in the tagline .

2. Emotional Tagline

 

An emotional tagline contains phrases or sentences in the form of challenges or invitations that can provoke public emotions. The characteristics of this tagline are generally accompanied by a question mark at the end of the phrase or sentence.

3. Inspirational Tagline

 

This type of tagline generally contains commands or actions that encourage and inspire customers to do something. For example, Tokopedia with the tagline “just start” which is an inspiration to start taking one small step.

How to Create an Effective Tagline

Understanding what a tagline is , its function, and types will be more complete if you also know how to create it. Here are various ways that you can apply:

1. Get to know the business USP first

First, make sure you know the Unique Selling Point (USP) of the brand you want to promote. Load the unique advantages or characteristics of the brand’s products . This is a way to convey the right message to customers while providing solutions to their problems.

2. Determine the Target Market

To increase the effectiveness of your tagline , determine your target market. This will make it easier for you to find a tagline that touches your customers’ emotions.

3. Focus on User What Is a Tagline and Why Is It Important for Your Business? Benefits

Next, focus on the benefits that users will get from your business product or service. Then, slip those benefits into the tagline to attract those who need those benefits as a solution to their problems.

4. Show Business Persona

Your business should have a unique charm and personality. Showing that charm will give a special impression to customers. Let’s say your business value is family. So, slip in the element of family in the tagline .

5. Short, Concise, and Simple

Try to keep the tagline to no more than five words so that it is easy to remember. Also make sure the words are meaningful and simple to understand. Like Gojek with the tagline “pasti ada jalan”.

6. Communicate Clearly

Tagline represents your business brand message to customers. Therefore, communicate the tagline of your business product or service clearly. Avoid ambiguous words that confuse customers.

7. Make sure to use a logo

Also make sure you include a logo on the tagline . This is because the existence of a logo will maximize your business tagline . Especially if you want the tagline to be visual.

Examples of the Best Taglines from Famous Brands

If you are curious about what an effective tagline looks like, then it is better to know examples through the following explanation:

1. “Just Do It” – Nike

This tagline is easy to remember and contains a motivational message for those of you who are in doubt. Nike also simplifies the tagline with its check mark logo.

2. “Impossible is Nothing” – Adidas

Inspired by German athletes who never give up, Adidas uses this tagline to describe its identity. This tagline example seems to convey that anything can be done as long as you are determined.

3. “Moving Forward” – Toyota

Toyota shows its company’s vision and mission to continue to move forward and be at the forefront. This tagline also inspires to always look to the future instead of continuing to look to the past.

4. “Smart People, Drink Tolak Angin” – Tolak Angin

Sidomuncul applies an emotional tagline with the phrase “Smart People” for the Tolak Angin product. This creates a customer perception that Tolak Angin is the right solution when experiencing a cold.

5. “Oranges, Why Drink Oranges?” – Nutrisari

This Nutrisari tagline example is quite provocative and raises questions in the minds of customers. Through this tagline , Nutrisari tries to show that its product ingredients are natural from real oranges.

Common Mistakes in Creating TaglinesWhat Is a Tagline and Why Is It Important for Your Business?

To optimize your tagline , you should avoid common mistakes. Here is a list and explanation:

1. Avoid Taglines That Are Too Long

Taglines are short phrases or sentences, so make sure your tagline is not more than five to seven words. A long tagline does not guarantee its effectiveness.

2. Avoid Taglines That Are Difficult to Understand

Now, you understand what a tagline is and the essence of having a strong tagline for business development. You can consider your own business tagline with Dreambox Branding Services to be more effective. Contact us to connect with a team of branding experts !