Neuromarketing strategies are nothing more than neuroscience concepts – studies conducted on the nervous system in. A scientific way – capable of exploiting cognitive biases, clichés, and propensities of our mind that seeks shortcuts to make important decisions in a short time.
The starting point is clear: reality is complex, too complex to allow the individual to reach full certainty of a choice. For this reason, it is necessary to think about the techniques that allow the individual to simplify a decision and the company to communicate effectively.
The concept to follow is that of persuasive communication capable of enhancing virtuous mechanisms. What are the main neuromarketing strategies to exploit in your online business?
Topics covered in this post [ hide ]
- Scarcity Effect: Few Resources Help Sell
- Affinity towards human faces on web pages
- Social proof works to convert
- Strategic use of colors to communicate well
- Who deals with neuromarketing strategies?
Scarcity Effect: Few Resources Help Sell
Humans tend to want something when it tends to be scarce or there is a risk of missing out on a useful opportunity. The more limited the product or service, the more interesting it becomes. This phenomenon is called the scarcity effect and is also one of the most used neuromarketing strategies.
The reason is simple: you can use different signals on a web page to encourage the public to make a decision. For example, near a contact form or a button to send an. Information request you can add messages that communicate scarcity, lack of free places or products.
Example of scarcity applied to web marketing.
To understand how this famous neuromarketing strategy works, just look at this example from Booking: the cards immediately communicate. If there are few rooms available and the presence of a limited-time offer with the possibility of canceling the reservation later, an extra invitation to rush.
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Affinity towards human faces on web pages
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These terms borrowed from the history of art indicate subjects present in the paintings that surround the main scene indicating it. Suggesting feelings or possible actions. This happens in the world of web marketing that merges with neuroscience applied to communication.
If the human face looks at the product or text, the user will focus on the face but also on the content and related call to action as in the example above. So this is how you can test.
There are some activities to improve. The design of landing pages and change the layout to see which solution performs better. In this case, you can use Hotjar as a tool to detect the paths taken by the target and the attention paid to the various areas of your website.
One of the most common and widespread neuromarketing strategies , but also effective and used in the world of web marketing. You must exploit social proof to increase conversions on the internet.
This means showing the public that there spain email resource is already someone who has chosen your offer. This solution reinforces the idea that it is useful for your purposes to listen and follow the company. Because there are people who can confirm the quality of the work done . All this happens thanks to a series of dedicated tools.
For example, the copy that uses numbers – always precise, to communicate the scientific nature of the process – to indicate the presence of a certain quantity of. Satisfied customers . Alternatively, a good social proof effect is obtained thanks to testimonials that are all the more effective the more realistic they are, with name and photo.
Strategic use of colors to communicate well
There are a series of psychological meanings hidden in the use of colors. These codes communicate deep passages that leverage that area of kob directory our brain that uses information of various kinds – not only based on objective data but also on emotions to make decisions. Some examples?
Product packaging, for example, is chosen by taking color psychology as a reference . That is, a neuromarketing strategy that suggests a clear point: certain colors communicate deep meanings to the unconscious and the entrepreneur can make the most of these dynamics.
Color scheme in marketing.
Also, for example, asking the web agency to create a website keeping in mind the deep meanings that are hidden behind neuromarketing strategies. That involve colors. To get an idea of this process you can take a look at the table proposed by Coschedule .
Must Read: What is Marketing Mix for Small Businesses
Who deals with neuromarketing strategies?
If you rely on a web agency to plan the online communication process, the professionals who will take care of creating the website and the entire brand identity will take care of these aspects, always identifying the best possible balance between persuasive needs and respect for company values .
User-generated content
One of the most interesting visual contents to publish on social media: what your customers send. You can start a virtuous path in which, through social media, you gather the community and ask them to send images in which the good or service you are selling is used. Think, for example, of a hotel or a restaurant: people use social media and they also do it to photograph experiences.
User-generated content
GoPro has social media full of user-generated content.
Collect these images and post them on social media. Just like GoPro does on social media. This solution allows you to not only enrich your editorial calendar but also leverage social proof .
Other users will see the images and be influenced: people consider behaviors performed by many individuals to be more valid , especially if they belong to their own group.
Synthetic numbers
You can use graphics to give numbers to remember. For example, those of a research that could interest your audience. Or the results achieved. The process is similar to the one used for the visual quote: use an appropriate background, choose a font and use social images to communicate information.
In this case, numbers, data. Which, usually, tend to be forgotten immediately. But with good graphics work you can turn the outcome around. And pave the way for effective communication .
Internal storytelling
It is certainly a good way to use social images. The goal is this: to highlight people, faces, skills. So you can organize a good photo shoot with employees and manage publications through a temporal path, thanks to the social editorial calendar. Goal? To tell who you are and what you do through people, skills, internal roles.
Internal storytelling
Tell us about your work on social media.
Explain what people do in the company, why you continue to work with them, what value they give to your brand. This is corporate storytelling and you don’t have to. Be a multinational like IBM to work virtuously on this front: you just need to want to tell your story with simple words and images.
These are some points to work well with the visual. Of course there can be other examples of effective communication through images. Any ideas? Leave your experience in the comments.
