Whether you’re writing up questions to go on the Unsubscribe page or a survey to be shared via email, it’s important to keep your request simple and short. Unengaged readers typically aren’t in love with your brand, which means they may not have much time to give. Craft Reactivation Emails Each question you ask comes with the risk of a reader deciding they don’t have the time or energy to fill out your survey and closing the window before they complete it. Your job is to minimize customer frustration and make sure the survey is as easy to complete as possible.

Write an effective email list churn survey

Try to keep your survey to. Make sure each request gathers an important data point and asks for unique information. For example, asking “Why did you stop reading our emails?” and “How do you feel about the frequency of our emails?” might give the Turkey WhatsApp Number Data same answer. If you used the second question to instead ask, “How often do would you like to receive emails?” the answers would provide important data you couldn’t have gathered with the first question.

Identify key reasons for email list churn

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Once you’ve gathered the data, it’s time to examine it for trends. The process will vary depending on the type of answer you asked for. Checkboxes and radio buttons give clear-cut data because readers are choosing from pre-existing answers. It’s simply a matter of finding the most common response(s). If you gave respondents room to write out their thoughts, you will likely gather more nuanced answers but also have to reconcile the different ways people express the same sentiment. Many surveys have more than one question type, which means using different methods to make sense of the data from different questions.

Once you’ve collated all the answers, you may find a simple, easy explanation for email list churn — or you may find more than one reason for readers leaving. In the latter situation, ask yourself whether you can address multiple issues in  B2C Phone List the same re-engagement email campaign. Craft Reactivation Emails If not, consider segmenting your lists and creating a different series of emails for each concern you identified. Failing to respond to consumer feedback is a fatal error with a reader who is only lukewarm on your brand.

How to Craft Reactivation Emails That Win Back Subscribers

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