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Tips to Create the Perfect Valentine’s Email Subject Lines

Posted on August 29, 2023 by s42avLeave a Comment

Adding GIFs to your emails is a great way to add some engaging, dynamic content that helps your campaigns stand out. Tips to Create the It’s not always straightforward though. In the post, we’ll tell you exactly how it’s done.

For a format created in 1987, GIFs can do a lot to make your email marketing efforts seem modern. They’re not just for fun and memes, either; sometimes, GIFs can communicate ideas or concepts much quicker than words or still images.

However, GIFs only work if they, well, work. If a GIF shows up as a still image or take seconds to load, you’ve lost any advantage the format might bring.

You’ll also want to make sure your

GIF is a maximum of 600 pixels wide (typical newsletter width), so it’s not cut off on smaller phone screens. Keep your audience’s data in mind, as well; the target file size for your GIF should be 0.5 MB. You can go up to 1 MB if necessary, but smaller Qatar WhatsApp Number Data files mean quicker downloads and less chance to lose a viewer. GIF file too big? Try reducing the number of frames using a tool like . For GIFs you made, you can also try limiting the number of colors used.

Finally, add some alt text for those who are using screen readers or have switched off image loading entirely. This is a good accessibility practice for every image you post on your website, on social media, and in emails.

Whether you have a GIF ready to go or you’re trying to familiarize yourself with the format, knowing how to put a GIF in an email is only part of the picture. Make sure you not only add your GIF correctly but also choose the right GIF by following these steps.

Optimize your GIFs for email

Every modern email platform allows you to, but they can’t guarantee an identical user experience. User variance — from screen size and internet B2C Phone List speed to the option to turn off GIFs in Microsoft Outlook — means you have to be careful to make sure your readers don’t miss out on anything. is a quick way to make sure everyone sees the message you meant to send.

Everything you need your audience to see should be visible in the first frame of the GIF. Tips to Create the Switching off GIF animations, as some email clients allow you to do, doesn’t lead to a blank box — it just shows a static image. That picture might not be able to communicate quite as well as your GIF, but it should cover the basics.

Valentine’s Email Subject Lines Your Subscribers Will Love

Posted on August 29, 2023 by s42avLeave a Comment

Since many of our subscribers view newsletters in Gmail and on iPhones, we optimize our subject line length for those devices. Valentine’s Email Subject Li An ideal length is between 41 characters (portrait view on an iPhone) and 70 characters for Gmail.

Show the love in your Valentine’s email

It might seem obvious, but you should mention the holiday in your , or use words that are associated with it. You’ll notice most of the Switzerland WhatsApp Number Data subject lines above use the phrase Valentines Day or words that coincide with the holiday, like love, sweet, or romance.

Or, for those last-minute planners, phrases like last day, not too late, last-minute valentine’s gifts, or there’s still time will compel readers to open.

Add an incentive to your Valentine subject line

If you can work an incentive into the subject line, do so. For example, if you’re running an offer for free shipping or a Valentine’s Day sale, be sure to let readers know about it in the subject line. Alluding to your offer ahead of time will increase the likelihood that your subscribers open your email.

Use an emoji to increase the

Do you want to set your email apart from others? Consider . Brands using emojis in their subject lines saw a.

The is one of the most popular emojis, and it . Valentine’s Email Subject Li What better occasion to break it out than Valentine’s Day? Several of B2C Phone List the subject lines listed above contain a variation of the heart emoji, which means this symbol can be used for a number of email types.

If you’re planning to use emojis, be sure it makes sense for your brand. It should fit with your brand’s overall tone. As always, it’s a great idea to a/b test subject lines to see if emojis resonate with your audience.

Your Teams and Add Personality

Posted on August 29, 2023August 29, 2023 by s42avLeave a Comment

And remember, we’re in the early days of this, and we’re still testing and studying the impacts. We will have further updates for you once we have more information. Yes, it looks like this is the end of open rate as a reliable email marketing metric. In the short term, we’ll need to rethink some of the ways we report success for email campaigns. Teams and Add Personality But this also gives us a chance to reflect on what metrics really matter to our campaigns, and start optimizing for and reporting on those things.

A clever, well-planned valentines day email campaign can yield some seriously positive results. To help you play cupid with your subscribers this year, here are 45 of our favorite Valentine’s Day subject lines to inspire your own.

Day email subject lines

According to the National Retail Federation, the average American on Valentine’s Day gifts and celebrations in 2021. With so much money trading hands on Valentine’s Day, there’s no reason your customers shouldn’t receive Valentine’s Day emails from you.

Don’t let the florists and jewelers reap all the rewards: Your business can cash in on this holiday too. By sending the right Valentine’s Day emails, with the right Poland WhatsApp Number Data subject lines, you too can sweeten your bottom line this February.

We’ve put together a list of 45 Valentine’s email subject lines your subscribers will love. Plus, you’ll find subject line tips and some examples of great Valentine’s Day email marketing that got our hearts beating a little faster.

of the best Valentine’s

Here are some of our favorite subject lines from the worlds of retail, ecommerce, and other B2C industries. You’ll notice teases for a lot of special offers like gift cards, free gifts, or even free delivery that entice readers to open.

A subject line should compel a subscriber to open the email. You have to choose your words wisely, especially since space is limited.

Most subject lines , so your word selection is crucial. Teams and Add Personality Get familiar with the email clients and devices your subscribers B2C Phone List are using so you can optimize your subject line length for them. You can see this information in Campaign Monitor in the Campaign Reports section under Email Client Usage.

Pull It All Together in an Eye-Catching Design

Posted on August 29, 2023August 29, 2023 by s42avLeave a Comment

executes the survey idea well in a recent newsletter. There’s more content underneath, but leading with a survey in the intro gives readers a clickable element up top. It also gives Chili Piper the chance to learn more about their subscribers in a friendly, voluntary way.

Replies are also a trackable metric that you can use to monitor email engagement. And what’s cool about this one is that inviting replies is much more personal. Pull It All Together It shows that there’s a person behind the creation of that email, not just a company.

Encourage replies

With this in mind, you’ll want to make sure you have a system in place for handling replies. Asking for replies in an email going to a huge list all at Philippines WhatsApp Number Data once could overwhelm whoever is replying to them on your team. But asking for a reply to a , for example, which goes out automatically at different times, is unlikely to overwhelm your inbox too much.

As we mentioned earlier, the goal of an email campaign is rarely just to get opens or clicks. Mor often than not, it’s what a user does after clicking through your email that’s important.

If you have access to Google Analytics or other tools on your website, use it to see what activity users ate taking after clicking your email. How many are purchasing a product? How many are scheduling a demo? It’s often the activity after they click an email that matters, and those are the high-value insights you need to include in your reporting.

How we’re adjusting in Campaign Monitor

Since Apple announced Mail Privacy Protection, our product B2C Phone List team has been adjusting our analytics dashboard to show you meaningful, accurate metrics moving forward.

To give you the most reliable measure of email engagement. Pull It All Together We replaced with on the Campaign and Overview pages. You can still access CTOR from the Clicked column — check out the example below.

What the Future of Open Rates Looks Like in

Posted on August 29, 2023August 29, 2023 by s42avLeave a Comment

When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device. What the Future of This takes place with or without the user deciding to open and read the email message. Email image pixels, which indicate opens and open rates, are included in this pre-loading. This means an email may be marked as open even though the user did not open or read it.

Anyone using the native Apple Mail application to read their email, be it on an iPhone, an iPad, or a Mac, is able to turn these features on. And while we don’t know what the final adoption rate will be, we saw a clear and steady increase in open rates in our after MPP was released.

While this may seem

sudden and drastic, the truth is, open rates have never been as reliable as you might think. While open rate was designed to reflect human interaction Oman WhatsApp Number Data with an email, those numbers have already been skewed in the past by anti-spam filters, autoresponders, and an increasing number of mailbox providers who had already disabled open tracking.

So, though this is the biggest and likely final nail in the coffin, the open rate was never the solid, reliable metric that you might have thought.

Even at its best

open rate as a metric was not a key indicator of success — it was merely a proxy we used along the way. Website visits, purchases, revenue generated; those are the sorts of goals we’re after when crafting an email campaign. And in a post-MPP world, it’s more B2C Phone List important than ever to keep their entire customer experience in mind, not just open rates. Yes. Open rates offered insight into how engaged your subscribers were. And you might be worried about how to track reader engagement moving forward. Don’t fret, there are plenty of other. More important metrics to track that will give you a better understanding of how. And how frequently subscribers are interacting with your emails.

Use surveys to get a pulse on your subscribers

Including surveys in your emails moving forward is going to be clever for a couple of reasons. First, surveys are a great way to invite clicks in an email that might not garner many otherwise. Giving readers different ways to click on your emails will help. You get a good idea of who’s engaged and who isn’t.

Second, surveys can be a great way to gather first-party data. You can ask your subscribers for their content preferences, or even gather information. What the Future of Asking for data like their location or what industry they work in with help you further. And deliver a more personalized email experience.

Use Your Email Newsletters to Spotlight

Posted on August 29, 2023August 29, 2023 by s42avLeave a Comment

So now that you have all of the elements in place to build an impactful internal newsletter, it’s time to wrap it up in a beautiful design before delivery. Email Newsletters to Enough with the boring corporate emails; it’s time to up your game. That probably sounds easier said than done, but you don’t have to be a professional designer or spend endless hours to create an eye-catching newsletter design. With our, all you have to do is drag and drop.

Still not sure where to start building your internal newsletter? Check out here at Campaign Monitor.

are open rates really dead

Apple’s Mail Privacy Protection feature has put the future of open rates in serious jeopardy. Let’s take a look at what the future of open rates looks like.

Ask any marketer what they measure their New Zealand WhatsApp Number Data email marketing results by, and without fail, one of the first statistics they’ll mention is.

It makes perfect sense that this would be one of the first metrics named, as it’s often the top line on anyone’s email marketing analytics dashboard. As long as marketers have been sending emails to customers and prospects, they’ve been looking at open rates to give an indicator of success.

But with the feature

all of that is about to change. For a very in-depth look at MPP and how it works, you’ll want to . But for the sake of this article, you only need to know this key effect.

Listen, the is ____ dead?! conversation is usually an overblown, knee-jerk reaction to something. People have been trying to say this about email B2C Phone List for years. But this time, it’s very true. Email Newsletters to Email open rates as we know them are a thing of the past.

Choices They Demand Them

Posted on August 29, 2023August 29, 2023 by s42avLeave a Comment

Employees get an endless amount of stiff, boring corporate emails in a day, don’t make the internal newsletter another one. This is your opportunity to brighten their day and create something fun they’ll look forward to.

According Keep it short, pique their interest with a counter-narrative or a phrase that creates a sense of urgency (what the cool kids call. Choices They Demand If you really want to grab your reader’s attention, use to personalize the subject line, which has been found to.

In your body copy, use a casual and personable tone. Include punchy headlines and title sections that make people want to read more, or to help people connect to your content.

Provide engagement opportunities

The easiest way to make your employees actually read your internal newsletter is to make them part of the conversation. No one enjoys a one-sided conversation. When you Netherlands WhatsApp Number Data engage your employees, you’ll see open rates increase, company culture improve, communication become more effective, productivity rise, and thrive.

So, how do you make this happen? Include interactive elements like polls, contests, and sharable content in your employee newsletter. This might look like links to company social media posts, workplace bingo, or a poll to see what to order for the next team lunch. The key is to motivate employees to engage by eliciting an make it fun, exciting, inspiring, empowering, or rewarding.

hare resources

A great internal newsletter should be an investment in your team. Create real value for your readers by providing professional development and personal support resources.

The resources should help employees hone skills. See a clear growth path at your company. And take care of themselves personally so they can show B2C Phone List up better professionally. Choices They Demand This could include highlighting fringe benefits, relevant industry news. Upcoming company events and training, or internal job openings. Giving employees something to take away with them creates long-lasting value they’ll come back for.

4 Tips for Creating An Internal Newsletter That Isn’t Boring

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For example, when sharing quarterly stats, phrase it in a way that highlights their contribution. “Creating An Internal Here is where our company OKRs are, which means each individual is performing at XY% of capacity. This is [good/bad/indifferent] because of XYZ. This is our opportunity moving forward, and this is how you can help us achieve that.”

Put a spotlight on your employees

It’s a psychologically proven principle that people love talking about themselves. According to, it’s so gratifying for people it engages the Mexico WhatsApp Number Data same areas of the brain as other pleasurable activities, like eating good food and even having sex. In short, it’s powerful. If you want to increase employee engagement, celebrate them, talk about them, let them share about themselves.

You can put a spotlight on your employees by celebrating success stories, featuring positive client feedback, sharing promotions, and introducing new hires.

Include diverse perspectives

Help your employees feel a part of the team by including cultural role models with . Ask employees to contribute to the newsletter content and share their voice; don’t make things just from the executive team.

Invite employees to share their tips for a successful workday, big wins of the week, praise for their teammates, or a tour of their home office. If a cultural holiday is happening, invite a team member from that affinity group to share about it. Enable your employees to see themselves in the people representing your company.

Create employee feedback loops

When in doubt, ask. Let the people tell you what they want by providing opportunities for feedback. They probably have the best newsletter ideas B2C Phone List out of anyone since they’re the ones reading it. Provide feedback opportunities through whatever communication channel your company uses most regularly to gain the most input. Creating An Internal It may include a link at the bottom of newsletters or a poll in Slack; the point is to meet people where they are.

Gen Z Doesn’t Just Prefer Sustainable

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Employee loyalty isn’t something you automatically get. If in recent years have shown us anything, it’s that you have to continue to earn your employees’ engagement and loyalty. Just Prefer Sustainable However, internal communications can often come as an uncreative afterthought in organizations, which is made glaringly apparent by the.

growth and goals

Let’s be real; we’ve all received those jargony, high-level corporate newsletters with massive blocks of copy we’re never going to read. However, done right, internal newsletters have the power to inspire, cultivate company culture, and keep Malaysia WhatsApp Number Data teams aligned. Internal company newsletters are a powerful tool and should be approach with the same effort and intentionality that you put into any email marketing.

We might break some hearts here, but your internal newsletter is not first and foremost about how awesome your leadership team is. Internal newsletters should focus on creating something valuable, digestible, and engaging for your employees. This doesn’t mean you can’t include high-level company goals or updates; it’s good to keep your teams informed. However, it does require positioning your newsletter content in a way that employees can see how it relates to their role.

Give context to

Employees will be more motivated and engaged when you share growth and goals in the context of each team member’s contribution. Just Prefer Sustainable B2C Phone List Don’t just throw quarterly numbers at them in a newsletter and expect them to understand their individual impact on initiatives. Connect the dots for them. Organizational goals hold little impact until they become personal.

She Measured Outcomes Not Just the Size

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Gen Z is more willing to part with their personal data if it means a more personal customer experience, and this is a huge opportunity for marketers. By asking for information — whether it be from a or during a purchase in-store — marketers have the chance to create more personalized customer experiences.

Whether it be through , or an . She Measured Outcomes Gen Z’s willingness to engage with brands this way is a big plus for marketers who are willing to meet them there.

new type of consumer

Millennials are more eco-conscious than the generations that came before then, and really started to swing the pendulum by showing a preference Lebanon WhatsApp Number Data for sustainably produced products. But, whereas millennials might simply prefer that a product be sustainably produced, Gen Z demands it.

Gen Z is less optimistic about climate change than Millennials are, and this is very likely to influence their purchasing decisions. “Sustainability and related topics represent an important way to connect and build authentic relationships with consumers outside of the usual promotional communications,” says Laura Carrier, a seasoned retail and technology consultant who has worked within retail brands including Saks Fifth Avenue and Macy’s, as well as at digital marketing firm, MediaMath.

This means that businesses need to start thinking about ways to make their operations more sustainable, and making sure they actively communicate those things to their customers.

Preparing for a

The time to start preparing for Gen Z is already here. She Measured Outcomes As more and more of Gen Z starts graduating and entering the workforce, their B2C Phone List spending power will continue to grow, and it’s important that marketers grow with them.

Luckily, marketing technology is also evolving, and creating these kinds of personal brand experiences that Gen Z demands isn’t just for the big brands anymore — it’s attainable for just about everyone.

Millennials When it Comes to Marketing

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So what does this blend of tech-savvy and in-person preference mean? As marketers, it’s important to make use of both.

“Brick-and-mortar spaces, as well as pop-up initiatives, aren’t sales drivers anymore. They’re media moments,” says Monica Deretich, former VP of Marketing at. Millennials When it TechStyle Fashion Group and proven leader specializing in strategic data-driven marketing centered around customer experience.

What does this blend look like? It’s going to vary widely based on your brand and your budget, but brands and businesses that can create an in-person experience that’s also socially shareable are the ones that will take advantage.

Gen Z demands supply

Gen Z’s brand loyalty hinges on transparency and consistency across the full brand journey. This means that they demand speedy, flexible, and predictable shipping options.

For marketers, this means thinking less about customer experience and messaging as separate entities.

“Marketers today need to look beyond Kuwait WhatsApp Number Data messaging,” says Monica Deretich, a retail industry advisor. “When you own customer experience, considerations well beyond marketing matter deeply to your success—including automated fulfillment, cloud-based logistics technology, predictive planning, inventory visibility, and next-day, same-day, or even same-hour fulfillment solutions.”

Gen Z is more than willing to abandon their carts if shipping ease and convenience aren’t there. The same goes for payment systems. Brands that offer contactless payment and buy-now-pay-later options are the ones that will connect with Gen Z the most.

chain ease and transparency

We wrote earlier about Gen Z’s technology habits and their awareness of the downside of too much technology. Knowing that, you might think B2C Phone List Gen Z would be more protective over their personal information. But, according to the study, Gen Z actually ranks their privacy as less important to them than previous generations. On top of that. Millennials When it Gen Z is also less likely to object to companies having their personal data. It’s an interesting combination, and one with plenty of opportunities.

Five Ways Gen Z Differs from

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This has implications not just for how Gen Z consumes media, but also how they shop. Gen Z Differs from According to the study, Gen Z is more likely to seek out the recommendations of online influencers they trust compared to prior generations.So what does this mean from a marketing perspective? We’ve known the value of personal recommendations for a while now, but with Gen Z, it’s only going to be more important. And for brands small and large, a key part of their marketing strategies moving forward is going to be centered around being able to get real people to talk about your product.

in-person experiences

Whether it be by email, text, or simply asking in-person — collecting reviews for your company or individual products is going to be more Laos WhatsApp Number Data and more important.If people take pictures with your product and tag you in them on social media, don’t be shy from sharing it from your own account. Plus, if you can find ways to encourage people to post about your brand online — maybe with a giveaway or contest — it’ll only take your brand’s reach further.

Working with influencers may seem like a marketing tactic for big brands, but it’s totally attainable for brands and businesses of all sizes. We’re not saying you have to slide into Kim Kardashian’s DMs, but if you’re a local coffee shop, for example, we can practically guarantee there’s someone in your town who has an account dedicated to trying local restaurants and coffee shops. Reach out to them and build a relationship, and you could very well win over an influential voice in your area.

Gen Z craves authentic

With the rise of remote work and the dawn of the metaverse, there’s been a lot of talk about how future generations are going to be less personally connect and more digitally connected than ever. It turns out, though, that Gen Z isn’t necessarily on board with that trend.

Just because Gen Z has grown up with more access to technology than any other generation doesn’t mean they’re more obsessed or B2C Phone List enthusiastic about it than millennials are. Gen Z Differs from They’re more aware of the dangers of bad technology habits, and they aren’t afraid to ditch technology for a better experience “IRL.”

At the same time though, they are very digitally active, relying on social media for everything from connecting with friends to consuming news.