To insert activities on Google and appear in the results of the most famous search engine on the web you don’t need miracles. Or at least they don’t if you have limited needs. For example, if you want to be found with your brand – or with your name and surname, with the brand of your company – you just need to create a website.
But what to do if we are not in a phase of interest and loyalty towards your work and people still have to know you? This is why it is important to address the issue of how to insert activities on Google and appear in search results in a structured, harmonious way. Not limited to a single solution.
Create Google My Business account
If you have a local business, and you want to put it on Google so that it appears both on the results page and on the maps, you need to open a Google My Business profile . This solution allows you to communicate all the data of your business to the most used search engine by users. In order to geolocalize the result.
The Denmark phone number library is a comprehensive database of phone numbers for Denmark. It contains phone numbers for individuals, businesses, and government organizations. The library is available online and can be accessed through a variety of search methods.
To find a phone number in the Denmark phone number library, you can search by name, address, or business category. You can also search by denmark phone number library location, such as city or county. Once you have found the phone number you are looking for, you can view the contact information for the person or business.
The Denmark phone number library is a valuable resource for anyone who needs to contact someone in Denmark. It is easy to use and provides accurate information.
In short, you can enter both the local pack, the local answers that appear on the results page, and the summary tab. In addition, thanks to Google My Business, you can position yourself in searches on the map . This is a good way to find visibility. It is also a free service for companies.
Must Read: Tips for Doing Local SEO on WordPress
Launch a website on the internet
How to get found on Google? I’ve said it before and I’ll say it again: having a website is important. Even if you’re running a small, local business, perhaps a family-run one, it can always be useful to have an official reference that people can click on to get official information.
The opposition of many customers: we are small, we use other channels to insert a business on Google and be found by customers. However, I am of the kob directory opinion that every platform you use as an alternative to the website is always an external pedestal that is granted to you. And that could be withdrawn suddenly.
It doesn’t happen every day, that’s for sure. But they could also change the rules of the game and modify some aspects that penalize your visibility: this is a likely option. That’s why businesses, even small and local ones, should always think about how to create a website to position.
One thing to clarify: publishing a website does not necessarily mean being on Google. You need to make sure that all the technical steps are in order to insert your company into the search engine.
First of all, it is essential to verify that there are no indexing blocks in the robots.txt file and then make the accreditation in the Google Search Console and communicate the sitemap.xml.
Focus on great visual content
Did you know that you can position yourself on Google also thanks to images and videos? Think about all the content published on YouTube: where you singapore email resource can’t reach with web pages you can try the visual card . And climb the serp with content different from the simple internet page. Here is a clear example on Google.
There are websites that rank on Google with videos and images. I am not telling you that you can bypass large web empires like Amazon by simply publishing on YouTube . But in certain niches it can work. Obviously the quality of your visual content must be high.
Create an effective business blog
Sometimes the website is not enough , you also have to work on another front if you want to insert activities on Google and position yourself at best on search engines. The latter reason like this: there is a search intent, that is, a reason that pushes people to search for something. And the content must be consistent with the needs.
This means that a commercial content, for example a product sheet of an e-commerce, will never be positioned for a request for information on how that good works. There is a need for informative content . That is, the blog article. Which must be written with a simple tone of voice.
Of course, not everyone needs a blog and they are not even ready to have one. Often companies think they still have to publish press releases to talk to customers. Here cases I recommend a web training course for entrepreneurs in order to focus on how the web works.
Must Read: Doing Local SEO with Local Directories
How to list a business on Google
You have surely understood that you cannot proceed haphazardly, without important planning of activities. Web marketing for small businesses and local businesses needs simple but well-structured tools . Also because the competition is there and it is felt. Do you want more information?
A company’s notoriety in terms of local SEO is also based on information that Google obtains from the web, such as articles and directories. Google reviews are considered in the positioning of search results . The more numerous and quality the reviews are, the better the local ranking will be.
Need to increase reviews for local SEO?
Yes, but not only in numerical terms. As indicated in the text just quoted, both quality and quantity make the difference. The ideal would be to have many positive reviews on your Google card . Perhaps with long and reasoned texts, signed by people with an authoritative profile and who insert photos.
This happens by working well, offering a quality service, but also by inviting customers to leave a review . You can do it live, immediately after purchasing or consuming the service you sell.
Do you want to exploit the power of the web? Perfect, you can get the link that leads to the review form to send it on social media, via email or in chats to increase the chances of getting 5-star reviews .
Other Benefits of Reviews for Local SEO
These public interventions do not only serve to improve the positioning relative to the local pack, maps and other emanations of Google My Business : the presence of a good number of reviews can help you in several ways. Both with local SEO and with the pillars of general optimization.
If reviews are present in the product pages of your ecommerce you can count on a good amount of extra text that you can use to intercept specific requests typed by potential customers.
For example, if you sell sneakers and in the reviews of a model you have indications regarding the fact that once washed they are as good as new, when someone searches for “XY shoes become white again if I wash them” on Google you have the opportunity to be there with your content . And only thanks to the reviews that are, in fact, an excellent way to have fresh and quality content on the pages.
Other Benefits of Reviews for Local SEO
Also, if the reviews are present on directories and online services like Tripadvisor and Trustpilot you can occupy snippets of the serp with user generated content that you manage. Obviously all this cannot be improvised, it must be managed by professionals.
Must Read: Tips for Doing Local SEO on WordPress
Ask for a consultation to manage reviews
It is not easy to have a clear reference for an entrepreneur or a company that moves on the web. Do you want to avoid unpleasant surprises and always manage the reviews for local SEO in the best way? Ask us for a consultation to do local marketing . And to get the most out of this digital marketing tool.
