Hashtag is one of the important components on Instagram that starts with writing the symbol #. One of its important functions is to increase likes and followers . However, what is the Instagram hashtag strategy to get lots of likes and followers ?
Let’s follow the full explanation in this article, find out how to choose the right hashtag . Then, learn about various generative AI tools to make it easier for you to add hashtags . Various recommendations for popular hashtags in 2024 will also be provided for you.
Contents hide
- Understanding Hashtags on Instagram
- 1. Increase Reach and Discovery
- 2. Encourage the emergence of interaction with the audience
- 3. Conduct Competitor Analysis
- 4. Content Research
- 5. Links for Digital Campaigns
- How to Choose the Right Hashtag
- 1. Pay Attention to Competitors
- 2. Consider the Audience Character
- 3. Enter Location
- 4. Create a Hashtag that is Uniquely Yours
- 5. Make sure you don’t use prohibited hashtags
- AI Tools to Generate Popular Hashtags
- 1. Jasper Chat
- 2. Shopify
- 3. Ahrefs
- Hashtag Recommendations in 2024
Understanding Hashtags on Instagram
Before discussing how to determine the right hashtag , let’s discuss the meaning and function of hashtags first.
Hashtags on Instagram are one or more words, phrases, or numbers that start with the hashtag symbol (#). So, you can write one or more words, and you can use numbers or add numbers after the word/phrase.
In addition to numbers, you can also add emojis in hashtags . This can be adjusted to your content needs.
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By using hashtags , you can give categories to your content, making it easier to search and see on Instagram. Here are the various functions of Instagram hashtags :
1. Increase Reach and Discovery
First, you can expand the reach of your content so that it is easily found. If someone opens one of the hashtags you listed, your content will appear ther.
So, there are various strategies for choosing Instagram hashtags to get lots of likes and follower , for example by using popular hashtags that are relevant to the upload.
2. Encourage the emergence of interaction with the audience
The existence of hashtags can trigger various interactions from the audience, especially if you choose the right hashtags that match what they are looking for.
3. Conduct Competitor Analysis
Interestingly, you can also do competitor analysis by looking at the hashtags they use. In addition, by clicking on a particular hashtag , you can see who your competitors are.
4. Content Research
In addition to observing competitors, you can also do content research. For example, when you are going to create content that is about traveling, you can type in related hashtags .
5. Links for Digital Campaigns
Various digital campaigns and marketing can also take advantage of Instagram hashtags .
By using hashtags on Instagram, you b2c fax can increase the visibility of your content, spark audience engagement, and conduct competitor research and analysis. Using hashtags strategically will help you maximize the impact and reach of each post.
Learn the Function of Hashtags and How to Use Them to Increase the Reach and Visibility of Your Content.
How to Choose the Right Hashtag
There are various steps or ways to choose Instagram hashtags to get lots of likes and followers . Although it takes time, it is important to do korea email resource so that the hashtag function can run optimally. Here are various ways to choose the right hashtag .
As explained earlier, one of the functions of hashtags is to conduct competitor analysis. This is also very important to do when choosing hashtags , so you can know what hashtags they use.
It could be that there are hashtags that you have never used or never thought of, but are relevant to your content and can be recommendations.
The second step is to consider the character of the audience. Basically, everything will come back to the purpose of your content upload.
What is the purpose of your Instagram content? Who are you targeting for it? Is it young people in general, or a specific group with a distinctive character, or something else?
By understanding the character of the audience, you can choose the right hashtag for them. If you are targeting young people, then maybe the language that is too old is not suitable for them, and vice versa.
Location, gender, age range and various other demographic aspects can also be considered in this regard.
3. Enter Location
If you are a local business or targeting a specific local market, then this point is very important. You can include the location in the words or phrases used in the Instagram hashtag to get lots of likes and followers that match the target market.
For example, if the hashtag #flowershop is still too broad, then you can add a location word, for example #flowershopjakarta or #flowershopjakartabarat.
As more and more users actively interact with your profile and posts, your Instagram account algorithm will improve and become better.
In addition to business, you can also add this location to various types of posts. For example, posts when you are on vacation to a certain location.
4. Create a Hashtag that is Uniquely Yours
If you want to use an unusual hashtag that is unique to you, then that is fine. You can create a hashtag that is unique, or in accordance with the typical content that you will create.
For example, you can create hashtags related to brands , events that will be held, and various other unique words.
To make it easier to find, add the hashtag in your bio.
5. Make sure you don’t use prohibited hashtags
To choose Instagram hashtags to get lots of likes and followers , it is important to note that there are various hashtags that are prohibited. You should not use hashtags related to things that are prohibited by Instagram. For example, hashtags that encourage the audience to do dangerous things.
How to increase the effectiveness of hashtag usage on Instagram? Find the answer in the article on Tips for Utilizing Algorithms for Hashtag Usage .
AI Tools to Generate Popular Hashtags
To be able to choose Instagram hashtags to get lots of likes and followers , you can also utilize various generative AI tools , including the following:
1. Jasper Chat
First, there is Jasper Chat which is designed to help you find the right hashtags quickly, even in seconds. It’s easy, you just need to provide information about the content upload, then they will find various recommendations for suitable hashtags .
2. Shopify
This is a tool with over 400 hashtag ideas that can support your posts. By using Shopify, you will be helped to expand your reach, increase audience engagement, and improve the algorithm.
3. Ahrefs
This free Instagram hashtag generator AI can help you choose the right hashtag type. Just enter the image and description, and it will give you hashtag recommendations .
Hashtag Recommendations in 2024
For your various uploads, below are popular hashtags on Instagram that can be recommended in 2024 and adjusted to your content:
