free, checks your grammar, spelling, and clarity beyond what Microsoft Word has to offer.free, helps you improve readability by marking long or complex sentences, passive voice, and adverbs, among other content writing faux pas. a free tool by CoSchedule, scores your subject line based on factors such as word balance, sentiment, and clarity. a free tool, offers a real-time evaluation that looks at aspects such as scannability and grade level. Get an Initial Audience Even more valuable are its previewer, which mocks up your subject line in desktop and mobile views, and language checker, which looks for scammy or otherwise off-putting words.
free, opens your
HTML email in a code editor and points to issues that may decrease accessibility. You can also link the online version of any past email campaign for a full report.
Optimizing an email for every screen size and client may be the most important thing you do in any email marketing campaign. More than. delete an Russia Phone Number Data email in under three seconds if it doesn’t look right on their device, and 15% go the nuclear route and unsubscribe entirely.
Your campaigns need to work across all operating systems, mobile apps, and desktop browsers. Apple’s iPhone mail app and Gmail currently have , but you’ll miss a lot of customers if you only optimize your email design for these services. Complete uniformity is impossible when designing for multiple email clients and devices. Focus on usability and consistency instead. If everything looks professional, links are clickable, and the spacing is good, all your customers will have a good email experience.
You can test by
sending to team members who use different devices or email clients, but inbox preview and validation tools offer a more thorough (and efficient) view. Some email B2C Phone List services (including Campaign Monitor. Unfortunately, most standalone services (like Litmus PutsMail and Email on Acid) are pricey. There’s one email testing tool that’s both affordable and has great functionality:
which starts at $20/month, provides everything from email screenshots and HTML validation to a browser add-on. Get an Initial Audience It’s also a pay-as-you-go service, so you can try it out without making a huge commitment.
