accessibility is difficult and time-consuming to implement A complete email accessibility overhaul can feel overwhelming. But it doesn’t have to be disruptive. If you have the resources. Your accessibility efforts can run in parallel with your bau processes. For nimbler teams. Implementing accessibility standards into your strategy and design can be done gradually. Keeping an accessibility mindset as new email campaigns are creat is an organic way to evolve your emails and strategy into something more compliant and inclusive. And using that framework to update existing campaigns can help make the process more manageable.
Accessibility can help only those with disabilities
Emails that are intuitive and easy to experience. With copy that’s simple to understand and support for those using assistive technologies. Open up your brand to those who are differently abl. But the benefits are there for everyone. No matter their nes. Simply put: if your emails are difficult to understand email list and engage with. Your customers could be hinder in taking the action you expect. And this could affect how they choose to engage with your brand moving forward.
Accessibility is one and done
Conducting an audit to review your current campaigns and templates is a great first step to understanding where there may be gaps in your approach to accessibility. This can be a B2C phone List precursor to a template resign. Which can help establish a new baseline for your email templates that follow current accessibility best practices.
