There is no one right way to make a plan that suits everyone. Others like a calendar plan, while others prefer a text plan. Companies are individual, so the marketing plan should also be prepared in such a way that it is the best and easiest for you to use.
A business name entrepreneur’s marketing plan should be light, but full of substance. It is good to keep in mind that the purpose of the plan is not to convince the management team, but to focus on really significant issues. Also, the more precise the plan is, the easier it is to implement, monitor and measure in practice.
If the marketing plan answers the questions below, we are already on the right track.
You can start making a plan by thinking about, for example, the following things:
- Target group : Who are your customers?
- Competitor analysis and competitive advantages : Who are your biggest competitors? Why is your service better than your competitors?
- Pricing : How to define the price of your own products/services?
- Customer retention : How to keep customers coming back?
- Resources : What is your marketing budget? How much resources are used for marketing measures in terms of time and money?
- Marketing channels : In which channels is your product or service marketed?
- Actions : What actions will be taken to achieve the goals?
- Measuring results : How are results monitored and reported?
With the help of these questions, you can already get off to a good start in making a marketing plan. Also Bahrain Phone Numbers List remember that the goals should be such that marketing brings more than it takes away. And above all, don’t forget to update your marketing plan. Remember to keep coming back to it again and again.
Build a marketing plan on a solid foundation
It is good to start by defining the target group. Based on that, you can plan the style of your communication and marketing, as well as where you take care of them! It is clear that services are sold to seniors differently than to millennials, and there are some differences between professional groups as well.
If you have already sold your services before, think about who specifically bought them.
Have the previous customers been B2C Phone List from your best target group, or have you gotten certain types of customers just by chance? It could be that your most promising target group has been completely forgotten by you, and you haven’t spoken to them at all. Map which group of people needs your services and is interested in paying the most for them!
