WhatsApp is the most popular messaging app in Brazil, with a significant portion of the population using it daily to communicate with friends and family. Over time, WhatsApp has also become an important tool for businesses to communicate with their customers, enabling marketing strategies via WhatsApp.
WhatsApp is currently undergoing an evolution, especially for companies that want to establish a solid presence in the digital market.
Initially used for after-sales to provide customer support, send notifications and offer personalized services, the messaging app has taken a step forward and has positioned itself as a powerful tool for the purchasing journey, especially for marketing and sales!
WhatsApp has already surpassed the 147 million users mark in Brazil (according to data from Statista ). It is the most used app in our country and worldwide we are in 2nd place in the ranking, behind only India!
In addition to its widespread use, the messaging app’s engagement data is also noteworthy: 95% of users open the app daily. The advantage of WhatsApp is that the message open rate is almost 100%, and the engagement rate with the interaction is approximately 80%, unlike an email list, for example. Imagine the power of WhatsApp marketing when your company uses this strategy.
WhatsApp is not only popular among young people, but is also widely used by people of all ages in Brazil. This shows its reach and behavior in everyday communication.
Another super relevant fact is that 96% of Brazilians prefer to contact companies via WhatsApp.
Benefits of using WhatsApp Marketing
The possibilities are endless! See below some benefits of using WhatsApp Marketing for communication and mass WhatsApp messaging to your customer base:
Increased sales – Creation of specific campaigns aimed at promotions and advertising of new products/services.
Content promotion – Both for lead generation phone number list and for your own customer base, this is a way to gain authority as a brand and increase traffic to your website.
Strengthen relationships with customers – At its core, WhatsApp is a way to provide personalized service to your customers, both to provide support and to answer questions.
Automate notifications and reminders – You can set up automatic notifications based on specific events, such as order, abandoned cart reminder, delivery status, appointment confirmation, etc.
Satisfaction surveys – Measuring customer satisfaction immediately after delivery of a product, NPS, etc.
“ Click to WhatsApp ” (CTW) – Redirect customers (through a simple click on a Facebook or Instagram ad) to a WhatsApp conversation with an agent or chatbot through the Click to WhatsApp strategy .
WhatsApp Template Messages (HSM)
WhatsApp Message Template is also known optimize your favicon as HSM (high structured message) refers to a type of message that businesses can send to users through the official WhatsApp Business API.
These messages are created by the company and pre-approved by WhatsApp to ensure they meet quality standards and are not considered spam.
Message templates allow for specific formatting and can contain text, emojis, images, links, and interactive buttons that allow users to take action directly in the conversation.
It is a powerful way to provide information, announce jiangsu mobile phone number list an offer and make important notifications or even open a direct conversation session with the user in a 100% human interaction based on the user’s template response!
Use HSM messaging
Businesses must go through a WhatsApp approval process, ensuring that the content meets the platform’s requirements and policies. Check out WhatsApp’s commercial usage policies here .
Within Message Templates, companies can customize some parts of the text, such as inserting specific user information, using variable information fields, making the message more relevant and personalized.
Message Templates are especially useful for sending notifications, alerts, order confirmations, abandoned cart alerts, delivery updates, and other important communications.