The positive part of Google Shopping is that it is specifically designed for e-commerce stores , something that was not easy to do in the search engine until the launch and popularization of this program.
Another positive part is that right now the competition is lower than in Search and, as it is focused on virtual stores, if this is your case, your margin will be higher, which is what matters.
The bad part is that, since it’s a new program, there are fewer technicians who are really experts in getting the most out of it, so when you find one of them, don’t let them get away.
4.- Extra ball: Remarketing and betas
A few years ago, Google started playing with a concept called remarketing.
It’s actually something simple: Impacting a user who has previously landed on your website from the display network (GDN).
So that?
It’s simple: The user has already been on your website, that is, they have been interested at some point, and GDN is cheaper than Search, that is, we can impact them more times at a lower price .
The result is obvious: If done wisely, the cost of acquisition (the famous CPL or CPA) drops considerably.
This was the first step, but Google is not standing still, and some of its latest betas are incredible things like advertising from Gmail or doing what I personally call “reverse remarketing” , which is impacting through GDN users who searched on Google for keywords for which you are relevant but did not enter your website (and we assume that they did enter those of the competition).
As you can see, this part of SEM positioning germany email list is quite specialized in itself, but we still have to see the SEO part …
What is SEO?
I’m not going to bore you with long definitions, I want to get straight to the point at this point:
SEO stands for “Search Engine Optimization” and in Spain it is based on following the Guidelines that Google sets for us .
If you want to know more, here is a link to micro influencers and influencers: which one should i use in my marketing strategy? a positioning guide I wrote on my blog.
It should be noted that the traffic that Google brings from its organic format (“free”, that is, in which we do not pay for each click we get) in a normal project is usually in a range between 50 and 90%.
Normal values are considered to be between 60 and 70% as a standard metric.
With these numbers, it is usually the main maldivian lads source of traffic and, most importantly, the main source of profitability in both sales and contacts.
Now, classic SEO is divided into two parts, and I have prepared another extra ball for you:
1.- On-page SEO and its algorithms
On-page SEO is everything we can do on our pages to follow the guidelines that Google sets for us and thereby position ourselves where we deserve or where Google allows us.
This is the easiest part of web positioning since we control it 100% and “what is valid and what is not” is quite clear within the parameters that Google manages.
Among the algorithms that most what it is and how affect this part is Google Panda, which has been with us for many years and what it does is, roughly speaking, penalize sites that have:
- Duplicate content, whether copied or simply not adding value.
- Pages with little content, known as “thin content”, prioritizing pages with more quantity (and quality) of text.
All of this has resulted in a very significant change on the web, since five years ago articles of about 200 words and many updates were written.