Micro and Discover how micro influencers deliver greater authenticity, engagement and results in marketing campaigns.
Micro influencers and influencers: which one should I use in my marketing strategy?
The era of social media has brought significant changes to the way brands connect with their audiences. In this context, micro influencers have emerged , who have gained prominence for their authenticity and genuine engagement .
Although they have a mexico telegram data smaller following, these influencers offer a much greater influence on their followers’ purchasing decisions, establishing a more personal and trustworthy relationship.
In this article, we’ll explore the benefits of working with micro-influencers and how to choose between them and larger influencers to create more effective marketing campaigns.
Who are micro influencers?
Micro-influencers are people who have between 1,000 and 50,000 followers, but who stand out for their authenticity and close engagement prepare for the market with the master in investments with their audience. Although their reach is smaller, their influence tends to be much stronger. According to a survey by Influencer Marketing Hub, 70% of consumers say they trust recommendations from micro-influencers more than celebrities. This is because they are seen as more genuine and as having a real connection with their audience, making their recommendations more valuable.
What are the benefits of investing in micro influencers?
Authenticity and Credibility: One of the biggest advantages of working with micro-influencers is the credibility they convey. They tend to mobile list create a closer relationship with their audience, which makes their recommendations and opinions more trustworthy.
This authenticity is an important factor, especially in a scenario where consumers are increasingly demanding and suspicious of traditional marketing approaches.
Greater engagement
Micro influencers have significantly higher engagement rates than large influencers.
According to data from Influencer Marketing Hub, micro-influencers have an average engagement rate of 7%, while larger influencers have an engagement rate of around 1-3%. This higher engagement results in more meaningful interactions, which can turn followers into loyal customers.
Cost-benefit
Unlike larger influencers, who can charge a hefty fee for posts, micro-influencers are generally more affordable, making this strategy a great choice for brands on a budget. The cost-benefit ratio is very favorable, with higher conversion rates in many cases.