A tip for your B2B video marketing strategy for 2023 Share case study videos 93 of B2B buyers review case studies before converting. 4. Website personalization and visitor identification B2B website personalization a key trend in B2B digital marketing for years helps differentiate yourself from the competition when prospects search online. modifying the display by sector employee demographics geographical location and type of client company. Lets take an example an insurance agency is looking for a B2B digital marketing agency to help it grow. What can the marketing agency do in this case You can present case studies of consultancy carried out for insurance agencies on the website.
By showing the insurance agency highly
Relevant information you increase the chances that they will choose it. Customizing the website responding to specific business needs Bulgaria Phone Number List increases the conversion rate by reducing the bounce rate . Personalizing the B2B website also allows you to identify who visits your website. The customization of a B2B website is made possible by software capable of Identify visitors to a website Record through specific metrics. The general permanence time and that relating to individual pages Collect demographic data emails phone numbers.
LinkedIn accounts etc Identify the most
Clicked links and decisive touchpoints 5. B2B influencer marketing and micro influencers From B2C to B2B the step can be very short this is the B2C Phone List case of influencer marketing today one of the big B2B online marketing trends. The performance of influencer marketing in terms of customer engagement and conversion. UIs well proven for B2B companies. The more niche the influencer the better . Gone are the days when you needed millions of followers. To be considered an effective influencer A study by Marketing. Chart highlights an interesting fact microinfluencers less than 15k followers have the highest engagement rate across all platforms especially Instagram TikTok and YouTube.