Increased Engagement
People are more likely to interact with a brand they already know. Custom Audiences can increase engagement – more clicks, likes, and shares – from the people you’re targeting.
Cost-Effective
Custom Audiences allow you to be more precise and deliberate in your advertising. This allows you to optimize your ad spend, focusing your valuable budget on the people who are most likely to convert and improving your ROI.
More Personalization Opportunities
Personalization is much easier when you know something about who you’re talking to. Custom Audiences make it much easier to deliver telegram data personalized messages, offers, and ads to your customers, helping to build stronger relationships.
Apple’s iOS14.5 update was a big moment for marketers who rely on user data.
The update disabled the Identifier
for Advertisers (IDFA) by default. In other sault data words, users now have to actively opt in to sharing their data with companies, rather than it being the default option.
Unfortunately for many advertisers, only 25% of users have opted in. This makes it much easier to track users across apps and collect why use custom audiences? data that can be used in marketing, including when creating custom audiences.