Smart professionals understand this movement.
People are connected and! for this reason! it makes perfect sense to be on the channels they are on! as it is easier to get their attention there .
Consider the following scenario: you decide to do a marketing campaign on Paulista Avenue! where you are going to hand out flyers at the subway exit. However! when you start handing them out! you discover that no one wants the flyers because people are too busy on their smartphones.
It is very difficult to overcome people’s resistance and make them pay attention to media they are not interested in.
Now! imagine the opposite movement
You decide that this action will be done through online ads.
And when people get off the subway on Paulista Avenue! they see your ad on their phones. You no british student data need to get people to pay attention to a different medium. You’ve entered the channel they use and are talking to them there .
Therefore! the first pillar for success in digital marketing for healthcare is to be online. That’s where your customers are! and that’s where you need to be.
Now that you understand a little about being connected! you need to know where to be connected.
Choosing your channels is just as important as being online. And you need to understand all who is this solution suitable for channels your potential customers might be on.
It’s important to understand here that: your potential customers are on Google! of course! They search on Google and you need to appear there when they search for your service.
But just appearing on Google isn’t everything
Your potential customers watch videos on YouTube! have profiles on ao lists and Instagram! listen to music on Spotify and use other apps in their daily lives.
So! once you have secured a good ranking on Google! you need to look at social media .
It is on social media that you can interact with your potential customers. How is this possible? Simple. By creating an audience and connecting with them.