Ten tips for writing an attractive email

Email marketing has come a long way in recent years. More than 306 billion emails are sent and receiv every day. So how do you write something that stands out?

The exciting thing is that simplicity is king. A well-written plain text email can work just as well (if not better) than an email craft with tons of detail.

In fact, it doesn’t matter how slick your marketing emails look — if the content isn’t well-written, your subscribers will stop opening your messages. Or worse, they’ll unsubscribe.

So how do you write a good marketing email? It all comes down to some copywriting best practices. The next time you’re drafting a message for a lead nurturing campaign or writing copy to put in a one-time email, ask yourself if your copy meets these guidelines first.

What makes a good marketing email?

Data shows that 77% of marketers have seen an increase in email engagement over the past 12 months. The attention is there, so there’s an opportunity nurse database for marketers to hone their skills at writing good marketing emails.

The best marketing emails contain concise, target, and segment copy that speaks to the brand’s voice and addresses potential customer concerns.

We’ll start with writing tips to improve your subject lines, and what it is, how to define it and what is its importance in marketing strategies continue with recommendations to optimize the writing of the body of your email.

How to Write an Effective Subject LinePart of writing an effective email copy is defining the subject line. The subject line is like the gatekeeper of your email: no one will read the piece if they aren’t interest enough to open it. That interest is almost entirely garner in the subject line (with the sender’s name also playing a role).

Here’s a rundown of what you ne to know to write an attention-grabbing subject line.

 

Use practical language

When it comes to email subject lines, using practical language contact lists doesn’t necessarily mean using verbs, although it certainly helps. OpenTable, for example, sent an email that said “Take Mom to Lunch” in the subject line.

But there are ways to use practical language without relying on verbs, which gives you more room to play with your wording. It all comes down to using language that makes it clear to the recipient what they can do with the information in the email, should they choose to open it.