Let’s start by defining what the target audience is. It is a group of people who have the general
characteristics of individuals who consume or need our product or service, which is why it is so
important to know who they are and what is the best way to reach them.
When we use marketing strategies , we are working to achieve commercial objectives , therefore, we
must fundamentally analyze and segment in order to reach more directly the public really interested
in consuming the product.
In this article we are going to clarify the question: how to define the target audience and its
importance.
Let’s get started!
How to define your target audience? 7 steps to achieve it
The more you have a well-defined target audience, philippines telegram data the better you will be
able to get to know them and, above all, know how to offer exactly what they need.
Below you will find a series of steps you should follow to begin defining your target audience.
1. Research your audience
How can you find out who wants to buy the book store preview and launch product or service you
offer? Well, the first step you need to take is to dig a little deeper into the data of who your customers
are .
When you know what characteristics define them, then you can begin to attract a new audience that
has the same characteristics.
One way to collect this data is through the small questionnaires that we are asked to fill out wheneve
r we create a profile on a website or sign up for a subscription.
In this sense, it is advisable to outline a good questionnaire to collect the right amount of data without
it being a nuisance for the user. Remember that this can tire the public out and they could end up abandoning the purchase.
What basic data should you collect from your audience?
- age : just know what decade they are in or what generation they belong to;
- Location : Knowing at least which country your client resides in will allow you to know when to schedule advertisements so that they are more visible;
- Language : Just because you live in Spain doesn’t mean you’re fluent in Spanish. Never assume anything, it’s always better to rely on the information provided directly by the client;
- interests : besides the services and products you offer, what other interests do your customers have? What do they like to do?
- Purchase intent : How do they search for products when they visit your website? What filter order do they use? By price? By product features?
2. Analyze social networks
To complement the database that will help you define your target audience, you can also turn to social
media analytics . This will also allow you to have a broader view of the tastes and preferences of
your potential customers .
In addition, you will be able to fill in those cyb directory information gaps that are often left
unanswered in the registration questionnaires we discussed earlier.
This will also allow you to study how your customers interact on social networks, which ones they use the most and when.
3. Study the competition
Taking a look at your competition can also help you better define your target audience and also help you understand whether your competitors are pursuing the same goals and markets as you.
You will be able to understand if they reach some segments that you did not consider before and also what strategies they apply to position their brands .
4. Evaluate the service or product you will offer
To define your target audience, it is important to be clear about the real value of the service or product you are going to offer. As a marketing strategy, you must explore, create and deliver value to meet the needs of your target audience.
It is important to design advertisements where your product is the solution!
Defining the benefits of your product will also help you find your target audience. As you create your list of benefits, you will see more clearly what type of audience you should target. Surveying customers is a useful tool for gathering valuable information.
5. Declare your target market
When you have gathered all the data from your research , you will have a clearer idea of the type of audience you will work with, and therefore, you will be able to design your brand’s positioning strategies.
6. Test the ads with the target audience
Success comes from trial and error. Once you have defined your target audience, start testing your marketing strategies and advertising ads .
Try creating social media ads that are specifically targeted to the market profile you’ve defined through your research first.
Keep in mind that the language you use should convey the appropriate content to the target audience. The images selected to accompany your campaign should be as appropriate as possible and, above all, make sense of the context you are creating.
Remember to choose the right channels to launch your campaign . Depending on the social network you choose, the strategy will change, but the direction of the message will remain the same.
The next step is to keep track of the ads you publish and evaluate the results in order to correct them as you go.
7. Constantly review your target audience research
At this point you should focus on constantly reviewing the results you have obtained since you began to define your target audience.
Now you have information that you didn’t have when you started this process, so you can evaluate the changes you need to make, check if your product definition meets your buyer persona’s expectations, and if improvements need to be made.
Over time, your target market may change, so you need to make sure you keep your goals up to date with reality and the evolution of your brand over time.
What is the importance of the target audience in marketing strategies?
For a potential customer to be interested in purchasing a product, they must find something that makes them connect personally and generates trust.
Each audience or person has specific characteristics and strategies can be designed for each one according to their needs.
For this reason, it is important to know them and that is why there are companies dedicated to market research.
Our current economic and social situation shows us an increasingly competitive panorama, which is why having a defined audience is more important than ever in order to carry out marketing strategies .
Having a target market can allow small businesses to compete with larger ones and achieve success.
Having very general objectives, or saying that “we serve all types of public” is an unreliable strategy and can eventually backfire on your goals because there is a lot of ambiguity in that statement.
How do you serve everyone if you don’t know what they’re looking for?
One thing you need to be clear about is that targeting your business at a specific market does not mean that you are leaving out potential customers.
It means that you are directing your strategy to a safe segment so that your business thrives and over time you will be able to modify your business strategies to continue growing.