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Interview with One of Your Executives
Email newsletters are one of the most effective ways to stay top of mind with your customers. When done right, that
Craft a Campaign That Addresses Consumer Needs
If your emails read as too sales-y or dishonest, they’re more than likely going to go straight into the trash.
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If you’ve gotten responses to your survey, congratulations: Your customers have told you how to win them back. The next
How to Craft Reactivation Emails That Win Back Subscribers
Whether you’re writing up questions to go on the Unsubscribe page or a survey to be shared via email, it’s
Create an Email Worth Opening to Improve Email Deliverability
What’s the largest unread count you’ve seen in someone’s inbox? Whether you’re a proponent of inbox zero or an “I’ll
Unengaged Subscribers and Invalid Emails
Throttling is the practice of sending emails in smaller batches over time to avoid hitting rate limits, getting soft bounces,
Routinely Review Your List for
When recipients move to unsubscribe, giving them the option to adjust preferences instead is a good way to retain them.
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It doesn’t matter if you have a massive email list if most of those emails are bouncing or not opened.
Steps To Improve Email Deliverability
Your IP address is a set of numbers that identifies all emails that come from your domain. Email providers recognize
Make Sure You’re Using a Gif for the Right Purposes
When introducing the Brutalista typeface, MyFonts went above and beyond to educate the consumer about it and demonstrate how it
Using Animated GIFs in Your Emails
GIFs are best used for replacing video rather than for frivolous laughs. They change the tone of an email and