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Unengaged Subscribers and Invalid Emails

Posted on August 29, 2023 by s42avLeave a Comment

Throttling is the practice of sending emails in smaller batches over time to avoid hitting rate limits, getting soft bounces, or getting marked as spam. For large lists (typically above 250 recipients), senders should. Once lists are segmented. Unengaged Subscribers and Plan ahead to make sure the campaign is sent to each segment by the date needed.

Deliver consistently

The key to any relationship is trust, and when you start showing up consistently for your subscribers, they begin to not only expect your emails, but they begin to trust your role in their life.

If you wait too long between Taiwan WhatsApp Number Data sending emails, recipients forget why they were interested in subscribing in the first place. When they forget why they subscribed, they typically either unsubscribe or delete your email without opening it. On the flip side, if you send emails too frequently, they’re more likely to be marked as spam or just flat-out annoy your subscribers. And, you guessed it, they’ll likely unsubscribe or delete the email without opening it.

So what is the perfect

It varies by the audience and type of campaign, but has found that every two weeks is the ideal frequency for most organizations. This frequency is based on open rates, click-through rate (CTR), and unsubscribe rates.

With the supporting elements in place, now you can focus on creating something subscribers want to open. “That’s easier said than done,” you might be thinking. Well, that’s just the thing — email marketing doesn’t need to be an overcomplicated exercise. With a monkey taunting you the whole way.

With Campaign Monitor’s simple drag-and-drop builder, fully customizable templates, and collaboration tools. Unengaged Subscribers B2C Phone List and Designing engaging emails that convert just got a whole lot easier. Building something unforgettable today. Rest assured, there’s no monkey involved here, just professionals getting stuff done.

Routinely Review Your List for

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When recipients move to unsubscribe, giving them the option to adjust preferences instead is a good way to retain them. Routinely Review Your Some users may not actually want to unsubscribe but just aren’t interest in the specific email campaign or don’t want emails as frequently.

Don’t buy email lists

Buying email lists contributes to high bounce rates and low engagement and ultimately compromises the integrity of the portion of the subscriber list that did opt-in.

The first issue you’ll run into with buying an email list is most reputable (ESPs) won’t allow you to send emails to email addresses that have Sweden WhatsApp Number Data not opted in. They do this to preserve their own sender reputation and business.

And, if you do find an ESP that’ll allow you to send to this list, the quality won’t be there. Many of the addresses on bought lists are invalid, inactive, or recycled. You’ll also likely run into using bought email lists. Spam traps are created by blacklist providers. Who deliberately place fake addresses on bought email lists to identify domains sending spam.

On the off chance your email does find its way into a real, active inbox, remember you’re intruding on someone’s personal space, uninvited. Your email will likely be marked as spam by them or their email provider.

Throttle“ your delivery

Many ESPs will enforce a daily rate. Limit the number of emails you’re allow to send. In a day to prevent spam from being sent from their platform. ESPs aren’t the only ones with a rate limit, either. Internet Service Providers (ISPs) will also limit the B2C Phone List number of emails they’ll accept from the same IP address. Within a set timeframe to prevent spam.

When an email sender reaches their rate limit, the email will be temporarily undeliverable — or what email marketers call a. Routinely Review Your The server will likely resend a soft-bounced email within 72 hours to see if it’ll go through. But who wants to take their chances with that? This is where “throttling” comes in.

Insert Your Gif Using One of These Methods

Posted on August 29, 2023 by s42avLeave a Comment

It doesn’t matter if you have a massive email list if most of those emails are bouncing or not opened. When bounce rates increase and engagement metrics go down, it signals the receiving server’s Intrusion Prevention System (IPS) you’re not actively maintaining your list or sending engaging content. Insert Your Gif Using And your emails will likely get sent to the spam folder when the server receives these signals. Maintaining an email list and promoting long-term growth requires proactively pruning and managing your list.

Maintain email list hygiene

According to , which means your engagement rates are tanking partially due to emails that never even see the recipients. We get it; no one Spain WhatsApp Number Data wants to cut their list down. However, by removing addresses that i.e., are permanently undeliverable and subscribers who are unengag, you’ll increase your open rate and long-term email deliverability rate. If an email has a hard bounce or a subscriber doesn’t open emails for 12-18 months (depending on cadence), it’s time to cut them loose.

Not sure where to start cleaning up your list? Check out, an email deliverability tool that will analyze your email list for you.

Implement a double opt-in

A is when a subscriber is sent an email to confirm their subscription before being add to the email list. This prevents hard bounces because the user has to verify their email. It also requires an extra step of commitment from the subscriber to confirm their email so you’ll end up with fewer unengaged users.

Yes, you read that right. prevents them from getting sick of hearing from your brand. Cultivates authenticity with your readership. And improves B2C Phone List overall engagement on your list.You can make it easy to unsubscribe from your emails by including a prominent unsubscribe link in every email and creating a 1-click unsubscribe process. Insert Your Gif Using A 1-click unsubscribe process includes pre-populating the email field, making feedback optional, and creating simple ways of adjusting preferences, such as checkboxes.

Steps To Improve Email Deliverability

Posted on August 29, 2023August 29, 2023 by s42avLeave a Comment

Your IP address is a set of numbers that identifies all emails that come from your domain. Email providers recognize “safe” and “unsafe” emails based on the historical context of your IP address and domain reputation. Not only Why is this important? Steps To Improve According toamong email marketers who actively monitor their sender reputation.

If servers have historically seen “bad” mail come from your IP address, they may your domain and send it straight to spam. If they’ve seen only “good” mail come from your IP address, it most likely will arrive safely in the recipient’s primary inbox. Not only If they’ve never seen your IP address, their default is to distrust it and likely send it to spam as well.

Check the reputation of your IP address

To prevent your emails from ending up in the spam folder, first, . If you are, visit the blacklist company’s page to find the requirements to get remov South Africa WhatsApp Number Data from their list. Better yet, proactively use in the first place.

If you have a new IP address with little to no sending reputation. Build it up by slowly increasing the number of emails sent from it. Start by sending emails to your most engaged subscribers who will drive up the open rate, signaling the email provider it’s “good” mail. Sending a large number of emails — like to your entire email list — from a “cold” IP address will likely get flagg as spam. It also might get you blacklist before you get start.

Put authentication protocols in place

Another way to make sure your domain isn’t compromis is to require. That anyone sending an email on behalf of your domain show “credentials” to the email provider. A Domain-based Message Authentication, Reporting, and Conformanceis a that i.e., phishing emails and email spoofing). The DMARC protects the domain by giving specific instructions to the email provider about allowable use of the sending domain.

And Domain Keys Identified Mail (DKIM) — in the. Not only DMARC to verify legitimacy and decide if it belongs in the primary inbox, quarantine, or spam folder.

An SPF tells the email provider which IP addresses and hostnames are allowed to send emails from a domain.DKIM is an encrypted digital signature. That tells the receiving inbox provider what an from this domain should include. Steps To Improve B2C Phone List For example. All emails from XYZ domain should include a header with this text, that logo, and these body paragraphs. If an email doesn’t include these elements. The authentication “key” won’t match. The inbox provider will then refer to the. DMARC protocol to decide if it goes into the spam folder or is blocked altogether.

Make Sure You’re Using a Gif for the Right Purposes

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When introducing the Brutalista typeface, MyFonts went above and beyond to educate the consumer about it and demonstrate how it could be used. You’re Using a Having one product photo is good for sales — but having multiple product photos covering multiple contexts is great.

GIFs aren’t right for every marketing campaign, but when used strategically, they can increase an email’s effectiveness. Many audiences struggle to keep up with their inboxes, which means they only give each email a few seconds to impress them. If your GIF can present the most important information in a concise and visually appealing way, you may earn a few more minutes of your readers’ time.

Many marketers think

improving email deliverability starts and ends with great content. And, while great content is essential to growing your newsletter, it won’t matter how great the writing is if your subscribers never see it.

Deliverability is the universal struggle Singapore WhatsApp Number Data among marketing teams; you can get so many things right when developing your marketing content and still struggle to get it in front of your audience. In fact, according to.

The good news is, unlike some channels that are constantly changing requirements. Comes down to a few consistent elements. We’ll save the discussion on Facebook ad delivery nightmares for someone else and just get to what we know best: email marketing.

Protect your sender reputation

In the world of email, your reputation truly does precede you. Email inbox providers will automatically mark your email as spam if you don’t have a strong B2C Phone List sender reputation. You’re Using a According todepending on the industry are marked as spam. Protecting your sender reputation is foundational to . But how. Exactly, do you do this.

Using Animated GIFs in Your Emails

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GIFs are best used for replacing video rather than for frivolous laughs. They change the tone of an email and risk irritating audiences because they take longer to load. When used correctly, they can enlighten and inspire your audience. When used excessively, they can annoy your readers or obscure important information.

Demonstrating product or feature functionality is a great use of GIFs. Why take 500 words explaining how something works when you can just show it in action? GIFs that educate your audience will make the right kind of impression and drive interest.

Learn from these

GIFs are also great for teasing multimedia content. Using Animated GIFs is a bad idea because, unlike GIFs, they’re not Saudi Arabia WhatsApp Number Data universally supported. They also come with much larger file sizes — and load times. Rather than sending a clip, turn your video into a GIF and cut to the most tantalizing bits to build suspense.

Images can sometimes explain things much better — or more quickly — than words. Use GIFs to set the mood for your message or share multiple bits of information in a quick, easy-to-understand format. If a visual can convey a complex idea in a few seconds, why would you bother to write out a full description.

great GIF examples

How do you personalize content when the end product isn’t for your audience? This GIF shares multiple buzzy brands and products right at the top of the email, so gifters know they have options when they shop using Zip.Instead of trying to guess whether B2C Phone List their shoppers are looking for men’s clothes or women’s clothes. Using Animated GIFs Uniqlo made a GIF that has something for both audiences. We love how the GIF includes multiple sections: the product image, a description, and size and price information.

In the back quarter of a lengthy roundup email, 360Learning chose to respect their readers’ time with this GIF that’s essentially an animated slide deck. It provides a bullet-point overview of the product to help readers decide whether to dig into the details beneath the GIF or keep scrolling to the next item.

This before and after from Madison Reed is a great product demonstration. Unlike photos — which we expect to be digitally enhanced — GIFs seem more raw and real. This is also a great example of how to get the most out of.

How to Up Your Marketing Game

Posted on August 29, 2023 by s42avLeave a Comment

When you see a GIF you like, simply click and hold on the image and then drag it over to your email client. Your Marketing Game You’ll need to have the window with your email message visible at the same time as the page with your GIF for this to work.) This method doesn’t work in every email client, just those that support drag-and-drop uploading.

Best for Everything else

Sites like GIPHY and Tenor make it easy to copy a GIF link from the share options; sites like Google Image Search don’t. You can always find the URL of a GIF by right-clicking the image and selecting “Copy Image Link.”

Once you have the URL in your clipboard, go back to your email client and find the Insert Photo button. If you’re using an email template, find an Russia WhatsApp Number Data image block (or GIF block, if your client offers one). Click it, select the “paste URL” option (if necessary), and then paste away.

Check to make sure the link you copied ends with the .gif extension, as some sites share the page URL rather than the image URL. If the link you have doesn’t end in .gif, try adding it yourself and see if the image pops up.

Download and then re-upload

This method is the most involved and doesn’t come with any special benefits (unless you habitually download GIFs and have one ready to go). However, if your email client is refusing to copy an image that’s hosted on another site, you may have to upload a fresh version.

To download a GIF, right-click the image and select “Save Image As.” Your Marketing Game Make sure the file keeps the .gif extension or you’ll lose B2C Phone List the animation! It’s smart to double-check a GIF after downloading to make sure your device saved the correct image format.

In your email client, compose a new email, click the Add Image button, and select the option to upload a new file. Navigate to the GIF you saved, select it, then hit “Done.”

Tips to Create the Perfect Valentine’s Email Subject Lines

Posted on August 29, 2023 by s42avLeave a Comment

Adding GIFs to your emails is a great way to add some engaging, dynamic content that helps your campaigns stand out. Tips to Create the It’s not always straightforward though. In the post, we’ll tell you exactly how it’s done.

For a format created in 1987, GIFs can do a lot to make your email marketing efforts seem modern. They’re not just for fun and memes, either; sometimes, GIFs can communicate ideas or concepts much quicker than words or still images.

However, GIFs only work if they, well, work. If a GIF shows up as a still image or take seconds to load, you’ve lost any advantage the format might bring.

You’ll also want to make sure your

GIF is a maximum of 600 pixels wide (typical newsletter width), so it’s not cut off on smaller phone screens. Keep your audience’s data in mind, as well; the target file size for your GIF should be 0.5 MB. You can go up to 1 MB if necessary, but smaller Qatar WhatsApp Number Data files mean quicker downloads and less chance to lose a viewer. GIF file too big? Try reducing the number of frames using a tool like . For GIFs you made, you can also try limiting the number of colors used.

Finally, add some alt text for those who are using screen readers or have switched off image loading entirely. This is a good accessibility practice for every image you post on your website, on social media, and in emails.

Whether you have a GIF ready to go or you’re trying to familiarize yourself with the format, knowing how to put a GIF in an email is only part of the picture. Make sure you not only add your GIF correctly but also choose the right GIF by following these steps.

Optimize your GIFs for email

Every modern email platform allows you to, but they can’t guarantee an identical user experience. User variance — from screen size and internet B2C Phone List speed to the option to turn off GIFs in Microsoft Outlook — means you have to be careful to make sure your readers don’t miss out on anything. is a quick way to make sure everyone sees the message you meant to send.

Everything you need your audience to see should be visible in the first frame of the GIF. Tips to Create the Switching off GIF animations, as some email clients allow you to do, doesn’t lead to a blank box — it just shows a static image. That picture might not be able to communicate quite as well as your GIF, but it should cover the basics.

Valentine’s Email Subject Lines Your Subscribers Will Love

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Since many of our subscribers view newsletters in Gmail and on iPhones, we optimize our subject line length for those devices. Valentine’s Email Subject Li An ideal length is between 41 characters (portrait view on an iPhone) and 70 characters for Gmail.

Show the love in your Valentine’s email

It might seem obvious, but you should mention the holiday in your , or use words that are associated with it. You’ll notice most of the Switzerland WhatsApp Number Data subject lines above use the phrase Valentines Day or words that coincide with the holiday, like love, sweet, or romance.

Or, for those last-minute planners, phrases like last day, not too late, last-minute valentine’s gifts, or there’s still time will compel readers to open.

Add an incentive to your Valentine subject line

If you can work an incentive into the subject line, do so. For example, if you’re running an offer for free shipping or a Valentine’s Day sale, be sure to let readers know about it in the subject line. Alluding to your offer ahead of time will increase the likelihood that your subscribers open your email.

Use an emoji to increase the

Do you want to set your email apart from others? Consider . Brands using emojis in their subject lines saw a.

The is one of the most popular emojis, and it . Valentine’s Email Subject Li What better occasion to break it out than Valentine’s Day? Several of B2C Phone List the subject lines listed above contain a variation of the heart emoji, which means this symbol can be used for a number of email types.

If you’re planning to use emojis, be sure it makes sense for your brand. It should fit with your brand’s overall tone. As always, it’s a great idea to a/b test subject lines to see if emojis resonate with your audience.

Your Teams and Add Personality

Posted on August 29, 2023August 29, 2023 by s42avLeave a Comment

And remember, we’re in the early days of this, and we’re still testing and studying the impacts. We will have further updates for you once we have more information. Yes, it looks like this is the end of open rate as a reliable email marketing metric. In the short term, we’ll need to rethink some of the ways we report success for email campaigns. Teams and Add Personality But this also gives us a chance to reflect on what metrics really matter to our campaigns, and start optimizing for and reporting on those things.

A clever, well-planned valentines day email campaign can yield some seriously positive results. To help you play cupid with your subscribers this year, here are 45 of our favorite Valentine’s Day subject lines to inspire your own.

Day email subject lines

According to the National Retail Federation, the average American on Valentine’s Day gifts and celebrations in 2021. With so much money trading hands on Valentine’s Day, there’s no reason your customers shouldn’t receive Valentine’s Day emails from you.

Don’t let the florists and jewelers reap all the rewards: Your business can cash in on this holiday too. By sending the right Valentine’s Day emails, with the right Poland WhatsApp Number Data subject lines, you too can sweeten your bottom line this February.

We’ve put together a list of 45 Valentine’s email subject lines your subscribers will love. Plus, you’ll find subject line tips and some examples of great Valentine’s Day email marketing that got our hearts beating a little faster.

of the best Valentine’s

Here are some of our favorite subject lines from the worlds of retail, ecommerce, and other B2C industries. You’ll notice teases for a lot of special offers like gift cards, free gifts, or even free delivery that entice readers to open.

A subject line should compel a subscriber to open the email. You have to choose your words wisely, especially since space is limited.

Most subject lines , so your word selection is crucial. Teams and Add Personality Get familiar with the email clients and devices your subscribers B2C Phone List are using so you can optimize your subject line length for them. You can see this information in Campaign Monitor in the Campaign Reports section under Email Client Usage.

Pull It All Together in an Eye-Catching Design

Posted on August 29, 2023August 29, 2023 by s42avLeave a Comment

executes the survey idea well in a recent newsletter. There’s more content underneath, but leading with a survey in the intro gives readers a clickable element up top. It also gives Chili Piper the chance to learn more about their subscribers in a friendly, voluntary way.

Replies are also a trackable metric that you can use to monitor email engagement. And what’s cool about this one is that inviting replies is much more personal. Pull It All Together It shows that there’s a person behind the creation of that email, not just a company.

Encourage replies

With this in mind, you’ll want to make sure you have a system in place for handling replies. Asking for replies in an email going to a huge list all at Philippines WhatsApp Number Data once could overwhelm whoever is replying to them on your team. But asking for a reply to a , for example, which goes out automatically at different times, is unlikely to overwhelm your inbox too much.

As we mentioned earlier, the goal of an email campaign is rarely just to get opens or clicks. Mor often than not, it’s what a user does after clicking through your email that’s important.

If you have access to Google Analytics or other tools on your website, use it to see what activity users ate taking after clicking your email. How many are purchasing a product? How many are scheduling a demo? It’s often the activity after they click an email that matters, and those are the high-value insights you need to include in your reporting.

How we’re adjusting in Campaign Monitor

Since Apple announced Mail Privacy Protection, our product B2C Phone List team has been adjusting our analytics dashboard to show you meaningful, accurate metrics moving forward.

To give you the most reliable measure of email engagement. Pull It All Together We replaced with on the Campaign and Overview pages. You can still access CTOR from the Clicked column — check out the example below.

What the Future of Open Rates Looks Like in

Posted on August 29, 2023August 29, 2023 by s42avLeave a Comment

When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device. What the Future of This takes place with or without the user deciding to open and read the email message. Email image pixels, which indicate opens and open rates, are included in this pre-loading. This means an email may be marked as open even though the user did not open or read it.

Anyone using the native Apple Mail application to read their email, be it on an iPhone, an iPad, or a Mac, is able to turn these features on. And while we don’t know what the final adoption rate will be, we saw a clear and steady increase in open rates in our after MPP was released.

While this may seem

sudden and drastic, the truth is, open rates have never been as reliable as you might think. While open rate was designed to reflect human interaction Oman WhatsApp Number Data with an email, those numbers have already been skewed in the past by anti-spam filters, autoresponders, and an increasing number of mailbox providers who had already disabled open tracking.

So, though this is the biggest and likely final nail in the coffin, the open rate was never the solid, reliable metric that you might have thought.

Even at its best

open rate as a metric was not a key indicator of success — it was merely a proxy we used along the way. Website visits, purchases, revenue generated; those are the sorts of goals we’re after when crafting an email campaign. And in a post-MPP world, it’s more B2C Phone List important than ever to keep their entire customer experience in mind, not just open rates. Yes. Open rates offered insight into how engaged your subscribers were. And you might be worried about how to track reader engagement moving forward. Don’t fret, there are plenty of other. More important metrics to track that will give you a better understanding of how. And how frequently subscribers are interacting with your emails.

Use surveys to get a pulse on your subscribers

Including surveys in your emails moving forward is going to be clever for a couple of reasons. First, surveys are a great way to invite clicks in an email that might not garner many otherwise. Giving readers different ways to click on your emails will help. You get a good idea of who’s engaged and who isn’t.

Second, surveys can be a great way to gather first-party data. You can ask your subscribers for their content preferences, or even gather information. What the Future of Asking for data like their location or what industry they work in with help you further. And deliver a more personalized email experience.