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The one thing Amanda wishes she’d tested was sending a shorter newsletter. “Sometimes I wonder if my newsletter is too […]
The one thing Amanda wishes she’d tested was sending a shorter newsletter. “Sometimes I wonder if my newsletter is too […]
And if you aren’t sure whether you’ve found your groove, keep testing new things,” Amanda advises. “Not just new ideas,
These email footer examples and tips can help you get started with. Take that knowledge further with our advice on
Include relevant information for customers, such as valuable contact information and brand positioning that reminds them why they’re a fan.Moosejaw
The footer of your email is located at the very end of your email. It comes after all the body
Verifying everything in your email works before you send matters just as much as A/B testing and looking back at
From CAN-SPAM to the GDPR and beyond, email marketing is regulated by multiple laws worldwide. Make sure you and follow
Content creation and distribution are two separate operations, but you have to consider both at the same time. Set up
It’s also important to tailor your changes to each audience segment because, again, email optimization is largely dependent on the
In addition to analyzing the results as they pertain to the individual test, assess the results in light of your
For example, create two identical welcome emails, but send one at the time you typically send your welcome emails and
Once you have segmented lists, it’s time to form a hypothesis, or “educated guess,” just like you would in a