Some customers never want another sales email in their inbox again. Others would hate if their phone buzzed with a text from a store they ordered from once. Create Campaigns Specific As with any campaign, the best way to keep every customer happy is by tracking open and response rates then segmenting your audience by messaging preferences.

When you’re working on list-building, consumers won’t always tell you their favorite channel. They may sign up for one or the other because it’s the first one presented to them. You can test their communication preferences by making sure everyone has the option to subscribe to both lists, then see what their interactions show.

You may not want to cut

someone from a list if they don’t respond to any of your messages, but you can segment customers based on open rates. Those who tend to click links on your text messages but rarely open your emails should get more frequent texts and Turkey Phone Number Data fewer emails. Those who glance at your texts but tend to respond to the CTAs in emails should get more of the latter and only the most urgent or important texts. And, if a customer decides to unsubscribe from one of your marketing channels entirely, you’ll still be able to keep in touch with them via their preferred method.

You can use SMS for quick responses

SMS messages drive immediate interactions, which makes them an ideal complement for time-bound or otherwise important email campaigns. While people are, this doesn’t mean they’ll see or respond to your message right away. If you’re launching a long-term sales  B2C Phone List campaign, this isn’t the end of the world. However, if you’re sending an email about a flash sale or taking advantage of an unexpected opportunity, you might not get the right-away responses you’re looking for.

But it doesn’t work for long or complex messages. Create Campaigns Specific One example would be launching a new product offering, where you may need to call out specifications and pricing info.