In times of crisis, communication is key to ensuring the safety and well-being of individuals. However, many individuals may not feel comfortable sharing their personal phone numbers for fear of privacy breaches or unwanted solicitations. This is where fake USA phone numbers can play a crucial role in crisis. Situations, […]
Email newsletters are one of the most effective ways to stay top of mind with your customers. When done right, that is. The problem, though, is that so many businesses don’t know what they should actually put in their newsletter. More often than not, businesses don’t know why they should be sending newsletters. They’ll […]
If your emails read as too sales-y or dishonest, they’re more than likely going to go straight into the trash. A surprising number of marketers still send out clickbait or other meaningless content. Getting high open rates or link clicks doesn’t matter if your reader closes the page two seconds […]
If you’ve gotten responses to your survey, congratulations: Your customers have told you how to win them back. The next step is to craft reactivation emails that provide what they are asking for. Team Spotlight with Though your strategy will vary depending on what you learned, each message in a […]
Whether you’re writing up questions to go on the Unsubscribe page or a survey to be shared via email, it’s important to keep your request simple and short. Unengaged readers typically aren’t in love with your brand, which means they may not have much time to give. Craft Reactivation Emails […]
What’s the largest unread count you’ve seen in someone’s inbox? Whether you’re a proponent of inbox zero or an “I’ll get to it when I get to it” email accumulator, know high unread counts aren’t uncommon. A recent consumer survey found 20% of respondents had in their inboxes. Given the vast […]
Throttling is the practice of sending emails in smaller batches over time to avoid hitting rate limits, getting soft bounces, or getting marked as spam. For large lists (typically above 250 recipients), senders should. Once lists are segmented. Unengaged Subscribers and Plan ahead to make sure the campaign is sent […]
When recipients move to unsubscribe, giving them the option to adjust preferences instead is a good way to retain them. Routinely Review Your Some users may not actually want to unsubscribe but just aren’t interest in the specific email campaign or don’t want emails as frequently. Don’t buy email lists […]
It doesn’t matter if you have a massive email list if most of those emails are bouncing or not opened. When bounce rates increase and engagement metrics go down, it signals the receiving server’s Intrusion Prevention System (IPS) you’re not actively maintaining your list or sending engaging content. Insert Your Gif Using […]
Your IP address is a set of numbers that identifies all emails that come from your domain. Email providers recognize “safe” and “unsafe” emails based on the historical context of your IP address and domain reputation. Not only Why is this important? Steps To Improve According toamong email marketers who […]
When introducing the Brutalista typeface, MyFonts went above and beyond to educate the consumer about it and demonstrate how it could be used. You’re Using a Having one product photo is good for sales — but having multiple product photos covering multiple contexts is great. GIFs aren’t right for every […]
GIFs are best used for replacing video rather than for frivolous laughs. They change the tone of an email and risk irritating audiences because they take longer to load. When used correctly, they can enlighten and inspire your audience. When used excessively, they can annoy your readers or obscure important […]
